VP, Marketing Science – Analytics

🔥 1 minute ago

🇺🇸 United States – Remote

💵 $238k - $381k / year

⏰ Full Time

🔴 Lead

🎡 Marketing

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GoodRx

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2011

💼 Consulting

🛡️ Insurance

📦 Logistics

💰 $100M Private Equity Round on 2020-09

Consulting • Insurance • Logistics

GoodRx is a company that helps consumers in the United States save money on their prescription medications. They provide a platform that allows users to compare drug prices and find the lowest costs at pharmacies in their area. GoodRx aims to make prescription medications more affordable for individuals by offering discounts and coupons.

📋 Description

• Lead and manage a marketing science team of 10+ • Centralize customer segmentation strategy for media activation and growth • Lead marketing analytics, business intelligence, attribution, lift measurement, econometric modeling, and channel measurement • Build and optimize programmatic media audience strategies and feedback loops • Develop data products and automate workflows for programmatic media and data collection • Drive marketing automation across customer lifecycle touchpoints and Next Best Actioning • Own marketing reporting, insights generation, reporting cadence, and business performance roll-ups • Provide business context and recommendations to marketing stakeholders based on data changes • Oversee ad operations and ensure seamless advertising campaign execution • Ensure privacy and legal compliance across marketing activities • Develop and implement Martech strategies and evaluate marketing technologies • Build relationships with data, engineering, finance, and other enterprise leaders • Stay current with industry processes and AI technologies and implement continuous improvements • Oversee recruitment, training, development, talent management, and team goal attainment

🎯 Requirements

• Bachelor's degree or above in a relevant field such as Mathematics, Economics, Statistics, Computer Science, or another science • 20+ years of experience in marketing science, value measurement, audience profiling, and performance media • Experience with AI tools • Strong knowledge of statistics for marketing data interpretation and modeling • Experience in pipeline management to ensure data flow and integrity • Proficiency in data visualizations for communicating marketing insights • Strong leadership skills to inspire and guide a marketing science team • Exceptional verbal and written communication skills • Ability to use data-driven insights to drive organizational alignment • Willingness to travel as needed to meet marketing goals • Compliance with GoodRx security policies and procedures and vigilance regarding potential security threats • Tech-driven healthcare and/or retail experience is a plus

🏖️ Benefits

• Annual cash bonuses or commission • Annual equity grants • Medical, dental, and vision insurance • 401(k) with a company match • Employee Stock Purchase Plan (ESPP) • Unlimited vacation • 13 paid holidays • 72 hours of sick leave • Mental wellness programs • Financial wellness programs • Fertility benefits • Generous parental leave • Pet insurance • Supplemental life insurance for you and your dependents • Company-paid short-term and long-term disability • Reasonable accommodations during the recruiting process