Global Clinical Marketing Manager – Patient Care Solutions

🔥 1 minute ago

🧀 Wisconsin – Remote

🧀 Wisconsin – Remote

💵 $122.4k - $183.6k / year

⏰ Full Time

🟠 Senior

🔴 Lead

💻 Solutions Engineer

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GE HealthCare

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1892

💊 Pharmaceuticals

Healthcare • Medical Technology • Pharmaceuticals

GE HealthCare is a leader in precision care, dedicated to providing innovative technologies and integrated solutions that enhance healthcare services. As a stand-alone company, it focuses on imaging, ultrasound, and healthcare IT, empowering clinicians and improving patient outcomes through advanced medical technologies and personalized care solutions. With a significant investment in research and development, GE HealthCare aims to transform healthcare by making hospitals more efficient and therapies more precise.

📋 Description

• Develop and execute the global clinical marketing strategy to drive awareness, engagement, adoption, and behavioral change among clinical audiences. • Lead the clinical solution approach to showcase the integrated value of the PCS portfolio across care settings and workflows. • Balance thought leadership (solution-agnostic) and solution-specific clinical marketing to build credibility and drive adoption. • Define success metrics and evaluate program effectiveness to optimize business outcomes. • Partner with Product Marketing, Product Management, Content & Engagement, Regional Marketing, Clinical teams, and Chief Medical Office to align strategies and priorities. • Support commercialization efforts by contributing clinical expertise to value propositions, messaging, and go-to-market plans. • Collaborate on new product launches by developing clinical positioning, evidence strategies, and engagement plans. • Lead development of high-impact clinical content and engagement initiatives, including: symposiums, webinars, white papers, educational programs, thought leadership campaigns and industry presence (conferences, associations). • Partner with the cross functional team to build and execute integrated, omnichannel campaigns and digital engagement strategies. • Contribute to development of the PCS brand story across clinical audiences and care pathways. • Develop clinical personas and customer journey maps to guide engagement strategies. • Gather and synthesize insights from: Advisory boards, Market research, Customer interactions and KOL engagement. • Identify unmet needs and evolving customer preferences to inform marketing and portfolio strategies. • Partner with internal stakeholders to develop and execute: Clinical evidence generation plans, Claims and publication strategies, Health economics and outcomes research (HEOR). • Support dissemination of scientific evidence and clinical publications to strengthen differentiation and credibility. • Monitor competitive evidence and claims to identify opportunities for differentiation. • Design and deliver accredited and non-accredited educational programs to strengthen relationships with clinical stakeholders, ensuring content is evidence-based, relevant, and aligned with evolving standards of care. • Establish the organization as a trusted clinical partner through ongoing thought leadership initiatives, including publications, advisory boards, speaking engagements, and collaboration with key opinion leaders. • Develop strategic educational roadmaps that address clinical practice gaps, support product adoption, and enhance patient outcomes. • Partner cross-functionally with medical, regulatory, and commercial teams to ensure compliant, high-impact educational offerings. • Build and manage relationships with: Key Opinion Leaders (KOLs), Academic institutions, Healthcare organizations and professional societies. • Expand and maintain the global KOL network. • Identify strategic partnerships and co-development opportunities.

🎯 Requirements

• Bachelor’s degree in Marketing, Business, Life Sciences, Healthcare, or related field required; advanced degree preferred. • Minimum of 7 years of experience in clinically focused marketing, healthcare marketing, clinical program leadership, or related healthcare industry experience. • Experience working in or closely supporting clinical care environments, with firsthand understanding of patient care delivery, clinician decision-making, and operational challenges across healthcare settings. • Strong understanding of healthcare delivery, clinical workflows, and customer needs across care settings. • Core understanding of clinical trial methodology, evidence generation, claims substantiation, and health economics; ability to interpret and help develop clinical presentations, publications, and value communications. • Demonstrated ability to gather customer insights and translate them into impactful marketing strategies and commercial outcomes. • Proven ability to work successfully in a matrixed organization and effectively manage internal and external stakeholders. • Demonstrated ability to lead projects, navigate ambiguity, and drive cross-functional alignment. • Strong understanding of marketing strategy, content development, customer engagement, and commercialization principles. • Passion for clinical science, customer-centered innovation, and driving measurable business impact. • Analytical in nature with strong organizational, communication, presentation, prioritization, and problem-solving skills.

🏖️ Benefits

• medical • dental • vision • paid time off • a 401(k) plan with employee and company contribution opportunities • life • disability • accident insurance • tuition reimbursement