Global Clinical Marketing Manager – Patient Care Solutions

🕒 July 31

🧀 Wisconsin – Remote

🧀 Wisconsin – Remote

💵 $122.4k - $183.6k / year

⏰ Full Time

🟠 Senior

🔴 Lead

🎡 Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 55%

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GE HealthCare

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1892

🏥 Healthcare

💊 Pharmaceuticals

Healthcare • Medical Technology • Pharmaceuticals

GE HealthCare is a leader in precision care, dedicated to providing innovative technologies and integrated solutions that enhance healthcare services. As a stand-alone company, it focuses on imaging, ultrasound, and healthcare IT, empowering clinicians and improving patient outcomes through advanced medical technologies and personalized care solutions. With a significant investment in research and development, GE HealthCare aims to transform healthcare by making hospitals more efficient and therapies more precise.

📋 Description

• Develop and execute the global clinical marketing strategy for Patient Care Solutions • Lead the clinical solution approach to showcase the integrated value of the PCS portfolio across care settings and workflows • Balance thought leadership and solution-specific clinical marketing to build credibility and drive adoption • Define success metrics and evaluate program effectiveness • Partner with Product Marketing, Product Management, Content & Engagement, Regional Marketing, Clinical teams, and the Chief Medical Office • Contribute clinical expertise to value propositions, messaging, go-to-market plans, and new product launches • Develop clinical positioning, evidence strategies, and engagement plans • Lead clinical content and engagement initiatives including symposiums, webinars, white papers, educational programs, thought leadership campaigns, conferences, and associations • Build integrated omnichannel campaigns and digital engagement strategies • Develop the PCS brand story across clinical audiences and care pathways • Develop clinical personas and customer journey maps • Gather and synthesize insights from advisory boards, market research, customer interactions, and KOL engagement • Identify unmet needs and evolving customer preferences • Develop clinical evidence generation plans, claims and publication strategies, and HEOR initiatives • Support dissemination of scientific evidence and clinical publications • Monitor competitive evidence and claims • Design and deliver accredited and non-accredited educational programs • Establish the organization as a trusted clinical partner through publications, advisory boards, speaking engagements, and KOL collaboration • Develop educational roadmaps addressing clinical practice gaps, product adoption, and patient outcomes • Partner with medical, regulatory, and commercial teams on compliant educational offerings • Build and manage relationships with KOLs, academic institutions, healthcare organizations, and professional societies • Expand and maintain the global KOL network • Identify strategic partnerships and co-development opportunities

🎯 Requirements

• Bachelor’s degree in Marketing, Business, Life Sciences, Healthcare, or related field required; advanced degree preferred • Minimum of 7 years of experience in clinically focused marketing, healthcare marketing, clinical program leadership, or related healthcare industry experience • Experience working in or closely supporting clinical care environments • Understanding of patient care delivery, clinician decision-making, and operational challenges across healthcare settings • Strong understanding of healthcare delivery, clinical workflows, and customer needs across care settings • Understanding of clinical trial methodology, evidence generation, claims substantiation, and health economics • Ability to interpret and help develop clinical presentations, publications, and value communications • Ability to gather customer insights and translate them into impactful marketing strategies and commercial outcomes • Ability to work successfully in a matrixed organization and manage internal and external stakeholders • Ability to lead projects, navigate ambiguity, and drive cross-functional alignment • Strong understanding of marketing strategy, content development, customer engagement, and commercialization principles • Strong organizational, communication, presentation, prioritization, analytical, and problem-solving skills • Legally authorized to work in the United States • GE HealthCare will not sponsor individuals for employment visas, now or in the future • Successful completion of a drug screen, as applicable

🏖️ Benefits

• Medical insurance • Dental insurance • Vision insurance • Paid time off • 401(k) plan with employee and company contribution opportunities • Life insurance • Disability insurance • Accident insurance • Tuition reimbursement • Professional development opportunities • Relocation assistance • Performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI)

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