
501 - 1000 employees
đŁ Marketing
đ˘ Enterprise
đą Media
đ° Venture Round on 2016-12
Marketing ⢠Enterprise ⢠Media
The Channel Company is a global leader in providing strategies and services for channel success. They specialize in channel strategy and program management, working closely with IT leaders, technology vendors, and solution partners to enhance their market positions and achieve strategic growth. With a strong focus on audience engagement and strategic insights, The Channel Company activates growth strategies through campaigns, content production, and custom events. Their events connect channel executives and decision-makers worldwide, while their media brands and awards amplify the influence of IT leaders. They also focus on empowering women leaders through platforms and events, promoting diversity and inclusion within the tech industry. Overall, The Channel Company offers comprehensive solutions for building, sustaining, and growing strategic channels across the global technology landscape.
đ July 30
đľ Arizona, California, +27 more states â Remote
đľ $60k - $80k / year
â° Full Time
đĄ Mid-level
đ Senior
đĄ Marketing
đť Ghost score 38%
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501 - 1000 employees
đŁ Marketing
đ˘ Enterprise
đą Media
đ° Venture Round on 2016-12
Marketing ⢠Enterprise ⢠Media
The Channel Company is a global leader in providing strategies and services for channel success. They specialize in channel strategy and program management, working closely with IT leaders, technology vendors, and solution partners to enhance their market positions and achieve strategic growth. With a strong focus on audience engagement and strategic insights, The Channel Company activates growth strategies through campaigns, content production, and custom events. Their events connect channel executives and decision-makers worldwide, while their media brands and awards amplify the influence of IT leaders. They also focus on empowering women leaders through platforms and events, promoting diversity and inclusion within the tech industry. Overall, The Channel Company offers comprehensive solutions for building, sustaining, and growing strategic channels across the global technology landscape.
⢠Lead partner-led marketing and go-to-market development aligned to shared business objectives ⢠Design, execute, and optimize partner GTM strategies ⢠Own end-to-end campaign execution, including demand generation, integrated digital programs, and coordinated partner marketing motions ⢠Manage Marketing Development Funds across assigned partners, including planning, approvals, agency engagement, execution, and performance measurement ⢠Translate strategy into marketing plans, campaign playbooks, briefs, and enablement materials ⢠Activate and manage vendor and agency ecosystems ⢠Serve as day-to-day marketing advisor for partners through weekly check-ins, GTM planning discussions, and performance reviews ⢠Drive performance reporting and optimization with clients and internal teams ⢠Support partner adoption of marketing platforms and tools through training, best practices, and operational guidance
⢠3+ years of hands-on marketing experience focused on partner-led marketing, demand generation, or campaign execution ⢠Demonstrated experience managing MDF programs, including planning, agency or vendor execution, and ROI measurement ⢠Experience building and executing go-to-market strategies with partners or third-party ecosystems ⢠Background in B2B, technology, or agency environments preferred ⢠Strong analytical and performance-driven mindset ⢠Ability to translate data into insights and optimizations ⢠Excellent communication and ability to influence partners, agencies, and internal stakeholders ⢠Highly organized and execution-oriented ⢠Ability to manage multiple partners, campaigns, and timelines simultaneously ⢠Proficiency in Microsoft Excel, PowerPoint, and Outlook ⢠Must reside in one of the listed states: AZ, CA, CO, CT, FL, GA, ID, IL, KS, LA, MA, MD, ME, MI, MN, MO, NC, NH, NJ, NY, OH, OR, PA, RI, SC, TN, TX, UT, VA, WA
⢠Medical insurance ⢠Dental insurance ⢠Vision insurance ⢠Tele-health ⢠Disability insurance ⢠Life insurance ⢠Health savings accounts ⢠Paid parental leave ⢠Company matched 401k ⢠Unlimited PTO ⢠Sick time ⢠15 company paid holidays ⢠100% remote work ⢠Flexible working hours ⢠Work/life balance ⢠Innovative, collaborative, and inclusive work environment
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