Senior Creative Strategist

🔥 2 hours ago

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BMG360

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2003

📣 Marketing

📱 Media

🤝 B2B

💰 Private equity on 2020-04

Marketing • Media • B2B

BMG360 is a performance marketing and lead generation agency that drives customer action for brands across home services, insurance (notably Medicare Advantage), D2C/eCommerce, health & wellness, education, and tech/mobile apps. They offer full-funnel capabilities—performance media buying (TV, CTV, search, paid social), performance creative (Captivatr360™), lead generation stacks, performance technology, and data & attribution—focused on rapid testing, optimization, and measurable growth. BMG360 positions itself as an embedded partner to clients, delivering creative that converts, aggressive media buying, and expertise to scale enrollments, leads, and revenue.

📋 Description

• Develop short-form, direct-response creative concepts for paid social (5-45 sec videos, UGC, statics, hooks, angles). • Write clear, compelling creative briefs that provide direction for editors, designers, UGC creators, and production teams. • Partner with creative leads to brainstorm campaign ideas, messaging angles, and new performance-driven tests. • Conduct competitive analysis, trend mapping, and audience research to identify insights and whitespace opportunities. • Analyze consumer behavior patterns to inform messaging frameworks and creative directions. • Monitor platform trends and evolving best practices across Meta, TikTok, YouTube, and emerging channels. • Craft brand-aligned messaging frameworks, value props, and narrative arcs across different creatives. • Help shape the tone, structure, and positioning for new campaigns, product launches, and seasonal pushes. • Work alongside designers, editors, copywriters, and media buyers to ensure creative aligns with performance objectives. • Assist in developing branded pitch decks, mockups, and concept presentations for internal use and client pitches. • Participate in creative reviews using data to understand what’s performing and why. • Recommend iterative tests, new angles, refreshed hooks, and optimization opportunities for ongoing campaigns. • Support in tracking asset performance and codifying learnings into future creative strategies. • Assist in sourcing and managing UGC creators, influencers, and third-party production partners. • Help with simple shoots of client products (unboxings, demos, tabletop). • Ingest footage, organize assets, and collaborate with editors to ensure high-quality, on-brand deliverables.

🎯 Requirements

• 3-5 years of paid social creative strategy experience, ideally in direct response or performance marketing. • Strong understanding of Meta, TikTok, and YouTube ad creative best practices. • Ability to identify high-performing hooks, story structures, and value propositions. • Comfortable evaluating creative performance using high-level analytics. • Proven ability to think conceptually and creatively MUST be a creative thinker. • Excellent communication and presentation skills. • Ability to manage multiple projects simultaneously and work both independently and collaboratively. • Bonus: • Experience with Adobe Premiere, Photoshop, or simple motion editing. • Experience working at a creative, media, or performance agency. • Familiarity with UGC workflows, creator sourcing, or production. • Experience in videography or motion graphics is a plus.

🏖️ Benefits

• Health insurance • 401(k) matching • Flexible working hours • Paid time off • Professional development opportunities