Brand Manager, Innovation

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $121k - $142.5k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

💃 Brand Manager

👻 Ghost score 1%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Bobbie

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2018

🍽️ Food & Beverage

🏭 Manufacturing

🧘 Wellness

Food & Beverage • Manufacturing • Wellness

Bobbie is a mom-founded and led infant formula company in the United States that offers a range of premium infant formulas inspired by European standards. Their products include Organic Original, Grass-fed Whole Milk, and Organic Gentle infant formulas, all designed to meet both European and US Organic standards. Bobbie prides itself on using high-quality ingredients like grass-fed milk, organic whey protein, and DHA, ensuring no corn syrup, palm oil, or gluten. The company is dedicated to providing parents with nutritious options for their babies while promoting a hassle-free subscription service with benefits such as guaranteed formula deliveries and support from experts.

📋 Description

• Help shape Bobbie’s new formats innovation pipeline and identify future growth opportunities. • Identify consumer tensions, emerging behaviors, category trends, and whitespace opportunities. • Translate consumer and market insights into innovation territories, product concepts, and strategic recommendations. • Lead new product concepts from early-stage ideas through development and commercialization. • Develop consumer propositions, positioning, product benefits, claims, and reasons to believe. • Translate consumer needs into product briefs and partner with Product Development and external partners. • Lead consumer learning across concept, claims, product, packaging, and pricing testing. • Build business cases including market sizing, pricing, COGS, margin, volume potential, and investment requirements. • Lead innovation projects through Bobbie’s Stage Gate process. • Establish hypotheses, success criteria, and learning agendas. • Manage risks, dependencies, tradeoffs, milestones, and launch readiness. • Partner cross-functionally to build integrated go-to-market plans. • Develop positioning, pricing, pack architecture, channel strategy, claims, messaging, and launch recommendations. • Build learning plans, including DTC pilots and test-and-learn approaches. • Monitor trial, repeat, subscription behavior, consumer feedback, ratings and reviews, and unit economics. • Recommend whether products should be optimized, scaled, pivoted, or discontinued. • Maintain understanding of consumers, parents, families, category disruption, and food, nutrition, wellness, and CPG trends. • Synthesize consumer, competitive, financial, and performance data into strategic recommendations.

🎯 Requirements

• 4–5+ years of experience in Brand Management, Innovation, New Product Development, Product Marketing, or related CPG roles; classical brand management training strongly preferred. • Demonstrated experience developing and commercializing new products from concept through launch, ideally within food, nutrition, wellness, or consumer products. • Strong consumer, analytical, and commercial instincts with the ability to translate insights and data into compelling product concepts and business recommendations. • Proven ability to lead complex cross-functional initiatives, influence stakeholders, and drive projects forward in fast-paced, ambiguous environments. • A builder mindset with strong strategic thinking, curiosity, creativity, and a bias toward action. • Alignment with Bobbie’s core values: Be Radical, Nurture the Tension, Deliver Ounce by Ounce, and Don’t Assume.

🏖️ Benefits

• Competitive stock options • 401k with employer match • Employee medical, dental, and vision insurance 100% covered by Bobbie, with options to add dependents through a subsidized pre-tax deduction • US-based remote work model • Flexible Time Off Policy (including Summer Fridays; half days on Fridays Memorial Day through Labor Day) • 16 paid company holidays, plus an end of year holiday shut down • 16 weeks of paid parental leave with the option to take an additional 8 months unpaid • One year subscription to Bobbie • $75 monthly internet stipend • Co-working space reimbursement