Manager, Brand Marketing

Job not on LinkedIn

🔥 0 minutes ago

⛰️ Colorado – Remote

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💵 $70k - $77.5k / year

⏰ Full Time

🟢 Junior

🟡 Mid-level

💃 Brand Manager

👻 Ghost score 0%

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Logo of WellBiz Brands, Inc.

WellBiz Brands, Inc.

51 - 200 employees

Founded 1983

🏥 Healthcare

🏨 Hospitality

💄 Beauty

Healthcare • Hospitality • Beauty

WellBiz Brands, Inc. is a category leader in experience-based businesses that aim to change lives. Through five separate franchise brands, including Amazing Lash Studio®, Drybar®, Elements Massage®, Fitness Together®, and Radiant Waxing™, the company operates over 750 locations. WellBiz focuses on franchising growth-oriented consumer brands that offer exceptional service-based experiences, reflecting its core values of fun, ownership, respect, passion, and integrity. The company is dedicated to serving the needs of health and beauty-conscious consumers by providing quality services that enhance their lifestyle and well-being.

📋 Description

• Serve as a first point of contact for time-sensitive brand questions and requests from franchisees and cross-functional partners • Own and drive assigned brand initiatives, projects, and deliverables across stakeholders through completion • Manage recurring brand operations, including status reporting, meeting preparation and follow-up, budget or vendor tracking, and documentation • Advise the Director on translating brand strategy, positioning, and creative direction into content, campaigns, and franchisee-facing materials • Execute the brand’s social and content plan and manage the content calendar • Refine target audiences and customer segments using first- and third-party data • Analyze performance trends, platform changes, and audience engagement signals and recommend adjustments • Partner with creative teams to brief, develop, and deliver social-first content, including short-form video, graphics, and real-time content • Manage content timelines, approvals, intake coordination, asset routing, and cross-functional follow-up • Manage community engagement and social listening across social platforms • Monitor and respond to comments, messages, and reviews; escalate customer or reputational issues as needed • Own regular content and social performance reporting and develop recommendations on content direction, targeting, and channel investment • Develop data-storytelling talking points and materials for franchisee marketing conversations and investment decisions • Serve as the day-to-day point of contact for franchisees on social, content, and brand execution matters • Curate and amplify relevant local franchisee content and success stories across brand channels • Perform other duties and projects as assigned

🎯 Requirements

• Bachelor’s degree in Marketing, Communications, Business, or related field (or equivalent experience) • 2-4+ years of experience across brand marketing, social/content, or marketing operations • Strong written and verbal communication skills • Sound judgment for triage and prioritization • Analytical skills and a data-driven mindset; comfortable using performance data and KPIs • Strong writing, editing, and content judgment; ability to adapt tone and voice across platforms • Proficiency in social media platforms and tools, including Instagram, Facebook, TikTok, and Pinterest • Familiarity with social/content analytics and management tools, including SOCI • Strong project management skills and follow-through; ability to manage multiple concurrent priorities

🏖️ Benefits

• Flexible time off and holiday schedule • Medical, dental, vision, and life insurance • Health Savings Account • Flexible Spending Account • 401K match • Monthly allowance for spend at WellBiz Brands, Inc. owned brands • Cell Phone reimbursement • Free Employee Assistance Plan

Apply Now

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