Global Category Brand Manager

Job not on LinkedIn

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🌽 Illinois – Remote

🌽 Illinois – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

💃 Brand Manager

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SteelSeries

WebsiteLinkedInAll Job Openings

51 - 200 employees

🏭 Manufacturing

📦 Logistics

💼 Consulting

💰 Venture Round on 2012-08

Manufacturing • Logistics • Consulting

SteelSeries is a global leader in the gaming and esports industry, known for producing award-winning, cutting-edge products that assist gamers in their pursuit of excellence. The company specializes in computer gaming peripherals, including gaming audio, hardware for consoles, PCs, and mobile devices, as well as other gaming accessories. SteelSeries has a rich history in esports and gaming, having been the pioneer of various gaming innovations, such as the first mechanical gaming keyboard and dedicated gaming headsets, and continues to support top esports teams.

📋 Description

• Own the commercial dashboard, analyze category health, and identify actions to optimize performance across Mice, Keyboards, and Surfaces • Develop Quarterly Category Deep Dives and Business Reviews • Track regional revenue and market share against category targets • Track post-launch NPI performance and recommend adjustments to in-market execution • Build sell-in decks and present new products to global sales teams • Draft influencer briefs for creative launch and awareness campaigns • Lead product demo experiences for live events, retail environments, and owned social channels • Partner with PR on reviewer briefs for media outreach • Author packaging briefs and steer packaging reviews through final approval • Develop merchandising briefs for physical retail and e-commerce • Establish feature hierarchy for every launch as input for core messaging • Lead sales training for new product launches • Refine sales education materials with the Global Retail and Event Manager • Set retail SKU prioritization by category and geographic region • Set launch dates with Commercial Operations and Key Market leads • Build NPI kits for global market readiness • Oversee global and regional sample requests • Support the PR Director with reviewer briefings for product launches • Execute category positioning, propositions, claims, and concept direction from CMO and Director of Brand Management • Apply consumer research, concept testing, and market sizing insights • Partner on launch timing and regional go-to-market planning

🎯 Requirements

• Bachelor's degree • 3+ years' experience in brand marketing, product marketing, or category/channel management • Strong affinity for gaming a plus • Strong project management skills; able to manage multiple concurrent launches across three categories • Comfortable working with business data to track revenue, market share, and NPI performance • Experience working with retail channels and customer sales teams • Highly organized and deadline-driven; able to operate at a fast pace across multiple product lines

🏖️ Benefits

• Competitive pay • Great benefits • Awesome workplace with people who love gaming and technology