Lead, Brand Marketing

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $110k - $175k / year

⏰ Full Time

🟠 Senior

💃 Brand Manager

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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MyFitnessPal

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2005

🏥 Healthcare

🍽️ Food & Beverage

💼 Consulting

💰 $18M Series A on 2013-08

Healthcare • Food & Beverage • Consulting

MyFitnessPal is a leading nutrition and fitness tracking application designed to help users reach their health and fitness goals. It offers an all-in-one solution for tracking food intake, exercise, and calories. With over 18 million foods in its database, MyFitnessPal allows users to track calories, macros, micronutrients, and more. The app integrates with many fitness devices to sync workouts, weight, and other health metrics. MyFitnessPal's personalized nutrition insights guide users towards building sustainable healthy habits. Available in both a free and premium version, it is praised for its user-friendly interface and effectiveness in helping users achieve weight loss and fitness objectives.

📋 Description

• Own the annual brand marketing plan, translating brand positioning into channel strategies, campaign calendars, and measurable KPIs • Use consumer insights, brand health tracking, measurement studies, and competitive intelligence to refine positioning • Monitor category and competitive landscapes to inform strategic recommendations • Identify and help execute culturally relevant brand moments • Contribute to strategy and creative for brand partnerships and sponsorships • Own and maintain brand guidelines and style guides • Implement AI-assisted reviews and controls across brand and product assets • Train cross-functional teams and external agencies on brand standards and the AI review process • Lead core brand campaigns end-to-end across paid media, streaming/audio, social, out-of-home, and sponsorships • Act as primary liaison to creative and media agencies; manage briefs, timelines, budgets, and deliverables • Oversee creative asset development and adaptation across paid, owned, and earned touchpoints • Manage agency relationships, scopes, timelines, budgets, deliverables, onboarding, and performance evaluations • Coordinate multiple agencies to maintain consistency • Partner with Legal/Procurement on contracts, SOWs, and renewals • Track brand campaign budgets and spend against plan • Measure campaign performance and report results to senior leadership • Turn performance data, research, industry observations, and category trends into actionable recommendations

🎯 Requirements

• 6+ years in brand marketing at a consumer app • Proven track record owning brand campaigns end-to-end, from strategy through creative production to measurement • Direct experience managing creative and/or media agencies of record, including briefs, budgets, timelines, and agency accountability • Ability to translate consumer insights and performance data, including brand health trackers, lift studies, and media measurement, into strategic and creative decisions • Strong project management skills and ability to run multiple campaigns simultaneously in a fast-moving, resource-constrained environment • Excellent written and verbal communication skills • Ability to build clear briefs and present confidently to senior leadership • Experience with a premium or subscription product or health/wellness brand is a plus • Experience leveraging AI skills for brand asset reviews and controls • MyFitnessPal participates in E-Verify

🏖️ Benefits

• Healthcare benefits, including medical, dental, and vision • Parental planning and paid maternity and paternity leave • Mental health benefits and dedicated mental health days • Annual performance bonus • 401(k) plan with competitive employer match • Responsible Time Off flexible time-off policy • 2 volunteer days off per calendar year • Monthly wellness allowance • Monthly technology allowance • Opportunities for in-person team connections and annual company gathering • Mentorship program • Fertility-related assistance • Peer reward and recognition platform • MyFitnessPal Premium access • Virtual learning and development library • Training opportunities • DEI Committee and inclusive workplace