Lead, Brand Strategy – Advertising

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🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $126.3k - $173.7k / year

⏰ Full Time

🟠 Senior

💃 Brand Manager

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Humana

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1961

🏥 Healthcare

🛡️ Insurance

⚕️ Healthcare Insurance

Healthcare • Insurance • Healthcare Insurance

Humana is a healthcare company dedicated to making a positive impact on the health of individuals, communities, and the healthcare system as a whole. With a focus on putting health first, Humana serves a diverse range of populations, including seniors and the military, providing Medicare Advantage HMO, PPO, and PFFS plans. Humana is committed to fostering a culture of belonging and mutual respect, offering competitive and flexible benefits to ensure the financial security of its employees and their families. The company prides itself on creating an inclusive workplace where everyone has the opportunity to succeed.

📋 Description

• Lead the development and evolution of CenterWell’s brand positioning, architecture, and strategic narrative • Translate customer insights, cultural trends, market dynamics, and competitive intelligence into brand strategies • Develop positioning, messaging frameworks, and strategic narratives • Identify opportunities to strengthen the brand and accelerate growth • Serve as the strategic steward and voice of the CenterWell brand across the enterprise • Lead integrated advertising strategy and campaign planning across key audiences and business priorities • Partner with creative, media, and agency teams to develop campaigns, brand experiences, and storytelling • Guide creative platforms, communications strategies, and brand narratives • Ensure advertising investments align with brand strategy, customer needs, and business objectives • Support major launches, initiatives, and go-to-market efforts through integrated strategic planning • Establish and evolve CenterWell’s brand health measurement framework • Assess brand and campaign performance with analytics teams • Translate research, data, and insights into actionable recommendations • Develop executive-level reporting and performance updates for senior leaders • Monitor emerging trends, competitive activity, and consumer behavior • Lead annual brand planning and strategic roadmap development • Build partnerships with business leaders, marketing stakeholders, and agency partners • Advise on brand strategy, differentiation, market positioning, and customer engagement • Champion best practices in brand strategy, integrated marketing, and customer-centered thinking

🎯 Requirements

• 8+ years of experience in brand strategy, advertising, communications planning, account planning, or integrated marketing • Experience within a leading advertising agency, brand consultancy, or strategy-focused environment • Experience managing agency relationships and leading cross-functional initiatives • Ability to develop brand positioning, messaging strategies, creative briefs, campaign strategies, and go-to-market plans • Experience translating consumer insights, cultural trends, market research, and analytics into actionable business and marketing strategies • Success developing strategies across multiple brands, categories, audiences, or business challenges • Experience partnering with creative teams and agency partners to bring strategic ideas to life • Strong executive presence and ability to influence stakeholders and senior leaders • Ability to navigate ambiguity, challenge conventional thinking, and drive strategic outcomes • Primarily operate on Eastern Standard Time business hours • Minimum home internet speed of 25 Mbps download and 10 Mbps upload • Ability to work from a dedicated space without ongoing interruptions to protect PHI / HIPAA information • Preferred: experience across multiple categories, industries, or consumer-facing brands • Preferred: experience leading brand transformation, repositioning, or high-growth brand initiatives • Preferred: experience in healthcare, retail healthcare, insurance, or another regulated industry • Preferred: experience presenting strategic recommendations and business cases to executive leadership teams

🏖️ Benefits

• Bonus incentive plan based upon company and/or individual performance • Medical benefits • Dental benefits • Vision benefits • 401(k) retirement savings plan • Paid time off • Company holidays • Personal holidays • Paid parental leave • Paid caregiver leave • Short-term disability • Long-term disability • Life insurance • Self-provided internet service with minimum 25 Mbps download and 10 Mbps upload requirements • Remote work from a dedicated space to protect member PHI / HIPAA information