Senior Director, Brand Marketing

🕒 August 19

🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

💃 Brand Manager

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 24%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Fleetio

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2012

📦 Logistics

💼 Consulting

🚗 Transport

💰 $21.1M Series B on 2020-11

Logistics • Consulting • Transport

Fleetio is a comprehensive fleet management software provider that helps organizations track, analyze, and improve their fleet operations. The platform offers tools for vehicle maintenance, tracking fuel usage, managing drivers, and ensuring regulatory compliance. Fleetio aims to enhance efficiency and reduce costs for businesses with fleets of all sizes by providing real-time data and insights.

📋 Description

• Own Fleetio’s visual identity, creative direction, and design standards across web, campaigns, product surfaces, events, and sponsorships • Own editorial strategy and the content engine, including thought leadership, long-form content, owned research, and always-on content • Lead organic social and video as a core channel • Develop earned media strategy with the PR agency, executive visibility programs, awards, and external messaging discipline • Turn the 23XI Racing partnership and field presence into a year-round content and storytelling engine • Hire, develop, and lead the brand and content team • Own agency relationships, creative operations, and the intake and prioritization system • Report directly to the CMO • Deliver a consistent Fleetio narrative across customer, sales, event, and brand touchpoints • Increase awareness and share of voice in the fleet management category • Build a content engine that supports demand generation and sales, including an owned research franchise • Create content calendars around NASCAR race weekends • Strengthen team standards and creative output

🎯 Requirements

• 10+ years in brand leadership, including 4+ years leading and developing teams • Experience taking a B2B brand, ideally SaaS and at meaningful scale, through a narrative or identity evolution and shipping it into market • Editorial and visual taste, with judgment about creative quality and execution • Ability to measure and defend awareness, share of voice, engagement, and content-influenced pipeline metrics • Ability to partner with product marketing, demand generation, events, and customer marketing • Experience managing agencies • Interest in real-world industries and ability to connect with fleet managers, technicians, and operations leaders • Nice to have: sponsorship, partnership, or experiential activation experience • Nice to have: experience building or running an in-house creative studio • Nice to have: challenger-brand or category-creation experience • Nice to have: fluency in content strategy under AI-driven search and answer engines

🏖️ Benefits

• Multiple health/dental coverage options (100% coverage for employee, 50% for family) • Vision insurance • Incentive stock options • 401(k) match of 4% • PTO - 4 weeks (increases at year two!) • 12 company holidays + 2 floating holidays • Parental leave - birthing parent (16 weeks paid) non-birthing (4 weeks paid) • FSA & HSA options • Short and long term disability (short term 100% paid) • Community service funds • Professional development funds • Wellbeing fund - $150 quarterly • Business expense stipend - $125 quarterly • Mac laptop + new hire equipment stipend • Fully stocked kitchen with tons of drinks & snacks (BHM only) • Remote working friendly since 2012