Digital Product Design Lead

🔥 1 minute ago

🇺🇸 United States – Remote

💵 $126.2k - $175k / year

⏰ Full Time

🟠 Senior

🎨 Product Designer (UI/UX)

👻 Ghost score 1%

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Bobbie

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2018

🍽️ Food & Beverage

🏭 Manufacturing

🧘 Wellness

Food & Beverage • Manufacturing • Wellness

Bobbie is a mom-founded and led infant formula company in the United States that offers a range of premium infant formulas inspired by European standards. Their products include Organic Original, Grass-fed Whole Milk, and Organic Gentle infant formulas, all designed to meet both European and US Organic standards. Bobbie prides itself on using high-quality ingredients like grass-fed milk, organic whey protein, and DHA, ensuring no corn syrup, palm oil, or gluten. The company is dedicated to providing parents with nutritious options for their babies while promoting a hassle-free subscription service with benefits such as guaranteed formula deliveries and support from experts.

📋 Description

• Lead Bobbie’s in-house UX/UI function and set its design vision, quality bar, standards, workflows, and culture • Establish UX/UI best practices, WCAG accessibility standards, and design workflows across the product organization • Direct the UX/UI agency partner and provide priorities, creative feedback, and quality feedback • Mentor designers and contractors and serve as the design partner for leadership • Design wireframes, prototypes, and user flows across the conversion funnel, including homepage, product, cart, and checkout • Shape the subscriber journey across signup, plan management, billing, feeding-stage transitions, save flows, cancellation, and winback • Design personalized experiences across onsite and subscription touchpoints • Own and rebuild Bobbie’s design system, including style guides, UI patterns, components, tokens, documentation, and naming conventions • Maintain design consistency across mobile and web using a mobile-first approach • Plan and conduct qualitative and quantitative research, usability testing, subscriber interviews, funnel analysis, and behavioral analysis • Turn research findings into problem statements and product opportunities • Conduct competitor analysis, gather user feedback, and use A/B testing to improve design and usability • Collaborate with Creative, Platform, Lifecycle, Brand, Product Marketing, Product Managers, and Engineers • Align user experience, visual identity, brand voice, technical feasibility, scope, and design fidelity • Design experiences across email, SMS, and web to reduce churn and increase reactivation • Explain and justify design decisions, define MVPs, set timelines, and manage dependencies and blockers

🎯 Requirements

• Portfolio demonstrating customer insight behind design decisions and post-launch learnings • Examples of proactively identified problems and outcomes • Ability to frame problems, weigh tradeoffs against conversion and retention goals, and participate in roadmap conversations • Experience building or leading an in-house UX/UI practice • Experience setting design standards and workflows, directing agencies or contractors, and mentoring designers • Deep UX and UI skills across web and mobile • Expert Figma skills • Experience building scalable design systems • Experience designing personalized or data-driven experiences and using data to shape decisions and measure results • Significant product design experience • DTC subscription, membership, or recurring-revenue product experience ideally • Mobile-first design experience strongly preferred • Clear communication of design decisions to any audience • Passion, initiative, curiosity, and interest in early-stage startup work • Health, baby/parenting, or CPG/ecommerce experience is a bonus • Familiarity with Recharge, Shopify, or Klaviyo is a bonus

🏖️ Benefits

• Competitive stock options • 401k with employer match • Employee medical, dental, and vision insurance 100% covered by Bobbie, with options to add dependents through a subsidized pre-tax deduction • US-based remote work model • Flexible Time Off Policy, including Summer Fridays and half days on Fridays Memorial Day through Labor Day • 16 paid company holidays, plus an end of year holiday shut down • 16 weeks of paid parental leave with the option to take an additional 8 months unpaid • One year subscription to Bobbie • $75 monthly internet stipend • Co-working space reimbursement

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