Director of Innovation, New Ventures

🔥 18 minutes ago

🇺🇸 United States – Remote

💵 $188k - $220k / year

⏰ Full Time

🔴 Lead

👔 Director

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Bobbie

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2018

🍽️ Food & Beverage

🏭 Manufacturing

🧘 Wellness

Food & Beverage • Manufacturing • Wellness

Bobbie is a mom-founded and led infant formula company in the United States that offers a range of premium infant formulas inspired by European standards. Their products include Organic Original, Grass-fed Whole Milk, and Organic Gentle infant formulas, all designed to meet both European and US Organic standards. Bobbie prides itself on using high-quality ingredients like grass-fed milk, organic whey protein, and DHA, ensuring no corn syrup, palm oil, or gluten. The company is dedicated to providing parents with nutritious options for their babies while promoting a hassle-free subscription service with benefits such as guaranteed formula deliveries and support from experts.

📋 Description

• Identify high potential consumer needs and translate them into opportunities for Bobbie to enter new categories and formats • Build and manage an innovation pipeline grounded in consumer problems, category dynamics, cultural trends, competitive activity, and Bobbie’s long-term strategy • Develop opportunity spaces and concepts, pressure testing consumer desirability, strategic fit, feasibility, and commercial potential • Build business cases, financial models, pricing strategies, and success criteria • Lead consumer research, concept development, prototyping, and validation • Serve as business lead for new innovations from concept through commercialization and early market validation • Lead cross-functional teams across R&D, Clinical, Insights, Marketing, Creative, Growth, Commercial, Operations, Finance, Regulatory, and Customer Experience • Define consumer proposition, positioning, pricing, channel strategy, and business model for each new venture • Own go-to-market strategy, including audience, channel, launch sequencing, trial strategy, investment requirements, and measurement • Own post-launch performance reporting and test-and-learn roadmaps • Translate performance into recommendations on what to iterate, scale, or stop • Establish criteria for scaling innovations and lead their transition into Bobbie’s core studio • Create repeatable processes for identifying, building, launching, and learning from innovations • Build external partnerships with suppliers, manufacturers, experts, and research partners

🎯 Requirements

• 8-10 years of experience in product marketing, innovation, or brand management within CPG, ideally in food or nutrition; experience in infant, toddler or maternal health is a plus. • 3+ years leading or managing cross-functional teams and direct reports • Proven track record of bringing new products from concept through commercialization via a Stage Gate or similar innovation process • Experience building and executing product roadmaps that balance innovation with portfolio optimization/renovation • Experience with product positioning frameworks, competitive analysis, and category management tools (e.g., IRI/Circana, Nielsen, SPINS) • Ability to build and present compelling ROI analyses and financial models to leadership • Working knowledge of regulatory considerations in food/infant nutrition (FDA labeling, claims compliance) is a strong plus • Comfortable with data visualization and presentation tools for executive-level storytelling • Familiarity with co-manufacturing relationships and how product innovation intersects with operations and supply chain constraints

🏖️ Benefits

• Competitive stock options • 401k with employer match • Employee medical, dental, and vision insurance 100% covered by Bobbie, with options to add dependents through a subsidized pre-tax deduction • US-based remote work model • Flexible Time Off Policy (including Summer Fridays; half days on Fridays Memorial Day through Labor Day) • 16 paid company holidays, plus an end of year holiday shut down • 16 weeks of paid parental leave with the option to take an additional 8 months unpaid • One year subscription to Bobbie • $75 monthly internet stipend • Co-working space reimbursement

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