Lifestyle Marketing Lead

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $167k - $190k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

👻 Ghost score 1%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Bobbie

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2018

🍽️ Food & Beverage

🏭 Manufacturing

🧘 Wellness

Food & Beverage • Manufacturing • Wellness

Bobbie is a mom-founded and led infant formula company in the United States that offers a range of premium infant formulas inspired by European standards. Their products include Organic Original, Grass-fed Whole Milk, and Organic Gentle infant formulas, all designed to meet both European and US Organic standards. Bobbie prides itself on using high-quality ingredients like grass-fed milk, organic whey protein, and DHA, ensuring no corn syrup, palm oil, or gluten. The company is dedicated to providing parents with nutritious options for their babies while promoting a hassle-free subscription service with benefits such as guaranteed formula deliveries and support from experts.

📋 Description

• Drive retention strategy across the full path to purchase through email, SMS, on-site personalization, retargeting, loyalty, and CX-driven touchpoints • Report to the Director of Lifecycle and support the lifecycle roadmap and retention strategy across channels • Own key functional projects and launches end to end • Partner on growth and retention strategy across email, SMS, in-box, and other channels, converting more one-time purchasers into subscribers • Support lifecycle programs including post-checkout, onboarding, upsell and cross-sell, loyalty and referral, list growth, and product launches from ideation through readout • Set up complicated triggered marketing and transactional communications for reliability, scale, and performance • Support personalization across the full path to purchase • Drive testing and learning tied to list growth, conversion, churn, and LTV metrics • Partner with Data & Analytics on experiment design and translate findings into next steps • Monitor live programs and communicate their setup, audience, logic, and results • Track timelines and blockers, proactively flagging delays, scope changes, and open questions • Partner with Platform, CX, Brand, Creative, and other cross-functional teams on connected, on-brand customer touchpoints • Stay current on emerging lifecycle tools, platforms, and strategies and provide recommendations

🎯 Requirements

• 8+ years of lifecycle marketing experience with a clear focus on retention • Hands-on experience with SMS marketing, plus Klaviyo, Attentive, and Recharge specifically (or similar platforms) • Strong technical understanding of how to set up complicated triggered communications, both marketing and transactional, the right way • A track record of driving measurable retention results through testing, while staying current on the latest email and SMS tools and strategies • Retention marketing experience at a high-growth CPG or DTC brand • Solid grounding in segmentation logic, audience strategy, and how to measure lifecycle impact • Experience working across data, product, creative, and care teams to juggle multiple high-priority projects at once without dropping the ball, staying accountable and keeping each one moving forward • Experience operating across a broad set of lifecycle channels, including on-site personalization, retargeting, direct mail, and inbox collateral

🏖️ Benefits

• Competitive stock options • 401k with employer match • Employee medical, dental, and vision insurance 100% covered by Bobbie, with options to add dependents through a subsidized pre-tax deduction • US-based remote work model • Flexible Time Off Policy (including Summer Fridays; half days on Fridays Memorial Day through Labor Day) • 16 paid company holidays, plus an end of year holiday shut down • 16 weeks of paid parental leave with the option to take an additional 8 months unpaid • One year subscription to Bobbie or Baby's Only • $75 monthly internet stipend • Co-working space reimbursement