UX/UI Design Lead

🔥 5 minutes ago

🇺🇸 United States – Remote

💵 $126.2k - $175k / year

⏰ Full Time

🟠 Senior

🎨 Product Designer (UI/UX)

👻 Ghost score 1%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Bobbie

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2018

🍽️ Food & Beverage

🏭 Manufacturing

🧘 Wellness

Food & Beverage • Manufacturing • Wellness

Bobbie is a mom-founded and led infant formula company in the United States that offers a range of premium infant formulas inspired by European standards. Their products include Organic Original, Grass-fed Whole Milk, and Organic Gentle infant formulas, all designed to meet both European and US Organic standards. Bobbie prides itself on using high-quality ingredients like grass-fed milk, organic whey protein, and DHA, ensuring no corn syrup, palm oil, or gluten. The company is dedicated to providing parents with nutritious options for their babies while promoting a hassle-free subscription service with benefits such as guaranteed formula deliveries and support from experts.

📋 Description

• Own end-to-end UX/UI design for Bobbie’s subscription and ecommerce experience • Lead UX/UI for the full subscriber journey, including signup, plan selection, account and subscription management, billing, payment, and feeding-stage transitions • Apply subscription commerce UX patterns such as dunning, save-flows, flexible cadence, bundling, and upsell/cross-sell • Design wireframes, prototypes, and user flows, and resolve UX/UI issues across the conversion funnel • Own Figma file hygiene and design system integrity, including components, tokens, documentation, and naming conventions • Develop and maintain scalable design systems, style guides, and UI patterns for mobile and web • Establish UX/UI best practices, WCAG accessibility standards, and design workflows • Plan and run qualitative and quantitative research, usability testing, subscriber interviews, funnel analysis, and behavioral analysis • Conduct competitor analysis, gather user feedback, and use A/B testing to improve design, conversion, retention, and satisfaction • Collaborate with Creative, Platform, Lifecycle, Brand, Product Marketing, Product Managers, Engineers, and UX/UI Designers • Clearly articulate and justify design decisions, break features into MVPs, and manage UX/UI timelines, dependencies, and blockers • Direct and mentor external UX/UI contractors and oversee on-brand, user-centered, timely deliverables

🎯 Requirements

• Extensive UX/UI design experience, including significant time designing for subscription, membership, or recurring-revenue products (DTC subscription commerce strongly preferred) • A portfolio demonstrating end-to-end ownership: research, IA/interaction design, visual/UI design, and post-launch iteration • Proven experience designing subscription-specific flows — plan management, billing, retention/save-flows, churn reduction, and lifecycle-driven engagement • Strong cross-functional collaboration experience, ideally partnering directly with Creative/Brand, Platform/Engineering, and Lifecycle/CRM teams • Expert-level Figma skills and a track record of building and maintaining clean, scalable design systems • Experience managing or mentoring other designers or external contractors, including giving direction and quality feedback • Strong understanding of accessibility standards (WCAG) and inclusive design practice • Excellent communication and storytelling skills — able to present and defend design decisions to leadership and cross-functional partners • Nuanced understanding of ecommerce, customer journeys, and industry trends and best practices • Strong typography, layout, and color theory skills • Effective time management across multiple projects and deadlines while maintaining high-quality brand standards; thrives in a fast-paced startup environment where workflows change and move rapidly • Bonus points: experience in health, wellness, baby/parenting, or CPG/e-commerce categories; familiarity with subscription/billing platforms (e.g., Recharge, Stripe Billing); experience with lifecycle/CRM tooling (e.g., Klaviyo); front-end fluency (HTML, JavaScript, CSS) • Passionate, proactive, curious, and excited about working at an early-stage startup

🏖️ Benefits

• Competitive stock options • 401k with employer match • Employee medical, dental, and vision insurance 100% covered by Bobbie, with options to add dependents through a subsidized pre-tax deduction • US-based remote work model • Flexible Time Off Policy (including Summer Fridays; half days on Fridays Memorial Day through Labor Day) • 16 paid company holidays, plus an end of year holiday shut down • 16 weeks of paid parental leave with the option to take an additional 8 months unpaid • One year subscription to Bobbie • $75 monthly internet stipend • Co-working space reimbursement

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