Senior Global Marketing Manager, Computed Tomography

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Boston Imaging - A Samsung Company

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2022

🔧 Hardware

🤝 B2B

🤖 Artificial Intelligence

Hardware • B2B • Artificial Intelligence

Boston Imaging - A Samsung Company is a healthcare technology provider and imaging equipment brand offering a broad portfolio of diagnostic imaging hardware and software. It supplies ultrasound systems, digital radiography units, and computed tomography (CT) solutions—including mobile CT and retrofit systems—along with healthcare IT, AI-enabled imaging tools, and support services for hospitals, clinics, and specialty practices. The company focuses on clinical imaging hardware, workflow solutions, and advanced imaging features that improve diagnostic confidence and patient care.

📋 Description

• Own end-to-end marketing for the Mobile CT business unit globally, developing and executing strategic marketing plans that drive revenue growth, market share, and brand awareness across all target markets and regions. • Understand and continually research the global market landscape, competition, customer needs, and opportunities across USA, European, and international markets; assess new geographies and segments for growth potential. • Lead creation of standard marketing assets for new product introductions (NPIs), including launch kits, product collateral, sales tools, clinical evidence summaries, and promotional materials; drive go-to-market planning including positioning, pricing strategy, naming, and launch sequencing across regions. • Define and continually refine product positioning and messaging based on market dynamics, competitive intelligence, and customer insights, ensuring consistent and accurate messaging across all markets and channels. • Develop and manage a robust content strategy and content calendar, producing deliverables across formats (white papers, case studies, videos, infographics, webinars, social media, email) aligned to buyer journey stages and target personas. • Monitor and analyze the competitive landscape globally, identifying strengths and weaknesses to inform marketing strategy and develop competitive battlecards and positioning responses. • Drive localization of marketing content and campaigns for regional markets in the USA, Europe, and other geographies, adapting messaging, materials, and tactics to local market needs, regulations, and cultural context. • Build and maintain channel partner marketing packets, including co-branded materials, partner sales tools, enablement guides, and joint marketing campaign frameworks to support indirect sales channels. • Develop comprehensive sales enablement tools including objection-handling guides, ROI calculators, presentation decks, and training content for direct and indirect sales teams globally; support digital campaigns, social media strategy, and internal and external promotional initiatives. • Manage website content strategy and execution for the CT portfolio, including product pages, landing pages, SEO optimization, and digital campaign landing pages in partnership with the web team. • Source, brief, and manage external agencies and creative vendors; identify key global tradeshows and events, lead the strategy and vision for each event, and coordinate with the Tradeshow team on planning and execution. • Collaborate across imaging modalities to contribute to and execute shared 'ology' marketing initiatives, leveraging cross-portfolio synergies to strengthen brand positioning and expand market reach. • Plan, develop, and execute integrated marketing campaigns across digital and traditional channels to generate demand, support pipeline, and increase market penetration globally. • Manage and track the global marketing budget, ensuring efficient and accountable allocation of spend across programs, channels, and regions. • Work collaboratively across all business functions including Product Management, Regulatory, Corporate Accounts, Sales, and Executive Leadership.

🎯 Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field preferred; degree in engineering or science a plus. • MBA preferred. • Minimum of 10 years of progressive marketing experience, preferably in medical imaging or healthcare technology. • Demonstrated experience owning the full marketing mix for a business unit or product portfolio, including NPI launches, content development, integrated campaigns, sales enablement, channel marketing, and digital/web marketing. • Experience managing external agencies and creative vendors, including briefing, project management, and quality review of deliverables. • Experience developing and localizing marketing content for multiple global markets; familiarity with regional regulatory and cultural considerations in the USA and Europe. • Knowledge of healthcare industry competitive dynamics; experience developing channel partner marketing programs, co-marketing materials, and partner enablement tools. • Proficiency with digital marketing tools and platforms including social media (LinkedIn, YouTube, X, Facebook, Instagram), CMS/website management, email marketing, and marketing automation; understanding of SEO/SEM principles. • Strong presentation skills and ability to communicate effectively with all levels of the organization and with external stakeholders including customers, KOLs, and partners.

🏖️ Benefits

• Travel: 50% • Inclusion and Diversity Statement: We are an Equal Opportunity Employer and value diversity at all levels of the organization. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status, or any other characteristic protected by applicable law. We are committed to providing reasonable accommodation to individuals with disabilities throughout the application and employment process. If you require assistance or accommodation, please contact Human Resources.