Head of Marketing

🔥 12 hours ago

🇺🇸 United States – Remote

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

🦅 H1B Visa Sponsor

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brightwheel

201 - 500 employees

📚 Education

☁️ SaaS

🤝 B2B

💰 $55M Series C - Brightwheel on 2021-02

Education • SaaS • B2B

brightwheel is an all-in-one childcare and early education management platform that helps preschools, childcare centers, in-home caregivers, camps, Montessori programs and multisite operators manage billing and payments, enrollment and admissions, attendance and check-in, staff scheduling and payroll, family communication, curriculum and assessments, CACFP/health checks, and reporting via a mobile-first SaaS app used by administrators, teachers, and parents.

📋 Description

• Own the full marketing function, including brand, demand generation, lifecycle, and product marketing • Maintain direct accountability for pipeline contribution and revenue impact • Build the marketing function and operating model from first principles for an AI-native company • Architect the marketing team, systems, and workflows • Create and scale a demand generation engine sourcing qualified Sales pipeline across SMB and mid-market segments • Lead and develop a high-performing marketing team using AI as a structural multiplier • Use AI for content at scale, attribution modeling, and campaign optimization • Define and evolve brand positioning, market narrative, and category strategy for childcare operators • Partner with Sales and RevOps on GTM strategy, pipeline targets, and go-to-market motions • Lead product marketing launches, messaging, and sales enablement

🎯 Requirements

• Experience leading marketing as VP or Head of Marketing at a high-growth B2B SaaS company • Experience managing managers and a team of 10+ across brand, demand gen, lifecycle, and product marketing • Genuine AI fluency, with AI-reengineered marketing workflows showing documented efficiency and quality gains (AI score of 3 or 4 required) • Experience building and scaling demand generation engines from scratch • Measurable impact on pipeline, CAC, and payback period • Experience partnering closely with Sales and RevOps in a high-velocity GTM environment • Experience with shared pipeline accountability and tight SLA agreements • Experience building, developing, and retaining elite marketing talent as a manager of managers • Experience building high-performance cultures through clear expectations and feedback • Direct ownership of demand generation, pipeline, and revenue outcomes • In-house B2B or B2C SaaS GTM accountability • Ability to operate strategically while diving into details and executing • Must be authorized to work in the United States

🏖️ Benefits

• Distributed remote work across every US time zone • Equal employment opportunity and diverse, inclusive work environment

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