Director, Public Relations

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Brilliant Earth

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2005

🛍️ eCommerce

🛒 Retail

👥 B2C

💰 $40M Debt Financing - Brilliant Earth on 2019-01

eCommerce • Retail • B2C

Brilliant Earth is a consumer-facing jewelry company and retailer that sells engagement rings, wedding rings, loose diamonds (natural and lab-grown), gemstones, and other fine jewelry. The company operates an e-commerce storefront with virtual appointments and also maintains physical showrooms across many U. S. locations. It emphasizes ethical sourcing, diamond transparency, repurposed gold, and offers customization tools such as "design your own" engagement rings, along with educational guides and promotions.

📋 Description

• Develop and implement comprehensive PR strategies to build brand awareness and support Brilliant Earth's mission • Cultivate and manage relationships with key media contacts, industry influencers, and editors to secure strategic coverage • Oversee PR agencies, including weekly calls, reporting, editor product sends, and celebrity/influencer gifting • Collaborate on planning and execution of product launches, showroom openings, and special promotions • Partner with senior leadership to define and communicate brand positioning • Develop and maintain consistent brand messaging across consumer touchpoints • Oversee integrated marketing campaigns that drive traffic, sales, and brand affinity • Create PR materials, press releases, and content supporting retail and PR initiatives • Contribute to a comprehensive retail brand marketing strategy with the VP of integrated marketing and Director of Visual Merchandising • Lead brand marketing initiatives in prioritized physical showrooms, including new showroom launches • Develop and manage retail marketing and PR budgets • Monitor campaign performance, measure key indicators, and provide continuous-improvement insights • Foster creativity, innovation, and accountability within the marketing department • Lead and mentor team members, providing guidance and development opportunities

🎯 Requirements

• 10+ years of experience in brand marketing and public relations, with significant experience in a D2C retail environment • Proven track record of developing and leading retail brand executions at scale • Established media relationships and successful PR campaign history • Experience working with premium or luxury brands in an omnichannel environment • Exceptional strategic thinking, problem-solving, and analytical skills • Experience identifying and successfully executing celebrity, influencer, and brand partnerships • Outstanding written and verbal communication abilities • Robust leadership skills with the ability to inspire and guide cross-functional teams • Ability to effectively balance multiple projects simultaneously in a fast-paced environment • Commitment to respect and inclusion in the workplace • Passion for sustainability, ethics, and social responsibility • Bachelor's degree in Marketing, Communications, or related field; advanced degree is a plus

🏖️ Benefits

• Regular 1-1s with your manager • Training opportunities • Annual 360 review process • Lifestyle Spending Account with reimbursements for eligible wellness expenses, such as gym memberships, massage, counseling, and more • Company-sponsored learning in leadership, professional skills, diversity & inclusion • Tuition reimbursement for role-specific trainings • Employee discount on jewelry • Mental health resources, including self-care apps and seminars • Employee Assistance program with 24/7 access to counseling • Giving back programs and volunteer opportunities • Medical, dental, and vision insurance • $0 monthly premium option for employee health insurance • Employer HSA contributions • 401k match • Paid Time Off • Paid parental leave • Disability and life insurance, 100% employer-paid • Pre-Tax Commuter Benefits