Senior Paid Meta Ads Specialist

Job not on LinkedIn

🔥 0 minutes ago

🌵 Arizona, Florida, +7 more states – Remote

🌵 Arizona – Remote 🐊 Florida – Remote 🥔 Idaho – Remote 🎰 Nevada – Remote 🏈 Ohio – Remote 🏰 Missouri – Remote 🌴 South Carolina – Remote 🤠 Texas – Remote ⛷️ Utah – Remote

💵 $60k / year

⏰ Full Time

🟠 Senior

👻 Ghost score 0%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Bryan University

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 1940

🏥 Healthcare

💼 Consulting

⚖️ Legal

Healthcare • Consulting • Legal

Bryan University is a private, career-focused higher education institution headquartered in Tempe, Arizona, offering online and campus-based certificate, associate, bachelor’s, and master’s programs. It specializes in workforce-oriented fields such as healthcare, exercise and fitness, business administration, digital marketing, legal studies, and graphic/web design, emphasizing accelerated, practical learning, job search assistance, and student support. Founded in 1940, Bryan promotes flexible online delivery, tuition guarantees, and career-readiness programs to help students enter specific job markets.

📋 Description

• Set up paid Meta ad campaigns across Facebook and Instagram, including boosted posts and remarketing campaigns • Set up and update paid Meta audiences, including custom customer, lookalike, interest-based, and remarketing audiences • Monitor daily lead volumes, cost per lead, and ad spend; adjust campaigns to maximize lead flow • Establish and update monthly lead goals for each campaign and brand • Provide weekly performance reporting with budget-to-actual comparisons, variance analysis, and recommendations • Recommend, document, and implement approved campaign strategies • Analyze ad performance, ad copy, placements, and other data to identify opportunities and testing strategies • Attend weekly one-on-one and team meetings to report account performance, updates, and recommendations • Meet with Bryan University stakeholders to provide insights, results, and recommendations • Generate at least 3 new video ads per account and 3 new copy recommendations per program monthly • Resolve issues or tickets involving digital marketing campaigns, audiences, or conversion tracking • Collaborate with web and Salesforce specialists on Meta and CRM integration solutions • Support Market Research with competitor ad and copy analyses and recommendations • Complete other special projects, duties, and responsibilities as assigned

🎯 Requirements

• 2+ years of related experience running paid ad campaigns on Meta platforms, optimizing for Lead events • Deep knowledge of bidding strategies and placements optimized for lead generation • Experience creating and optimizing Meta audiences, including lookalike and customer list audiences • Experience with ad, ad set, and campaign optimization and testing strategies • Passion for education and ability to thrive in an atmosphere of innovation and change • Proven track record of managing and scaling paid social media marketing campaigns • Strong communication and organizational skills • Ability to work on multiple tasks simultaneously in a collaborative environment • Ability to work in a virtual environment using multiple software programs simultaneously • Ability to efficiently operate a computer and peripheral equipment • Ability to sit or stand for four to six hours daily • Meta certifications preferred • Experience setting up Conversion Events and tracking through Meta’s Conversions API preferred • Experience with an educational organization is a plus

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