Creative Director

Job not on LinkedIn

🔥 0 minutes ago

🌽 Illinois, Michigan, +1 more states – Remote

🌽 Illinois – Remote 🚗 Michigan – Remote 🔔 Pennsylvania – Remote

⏰ Full Time

🔴 Lead

🧑‍🎨 Art Director

👻 Ghost score 12%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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C3 Industries

WebsiteLinkedInAll Job Openings

501 - 1000 employees

🏥 Healthcare

🍽️ Food & Beverage

🛒 Retail

💰 $25M Private Equity Round on 2021-07

Healthcare • Food & Beverage • Retail

C3 Industries is a private, vertically-integrated, multi-state cannabis company with operations in five states in the US. The company was started by veteran players in the cannabis industry and strives to deliver high-quality products with strong brand recognition. It has a significant presence with 29 retail locations in states such as Michigan, Missouri, Massachusetts, Connecticut, Illinois, and New Jersey, as well as 6 cultivation and manufacturing facilities across over 200,000 sq ft. C3 Industries has a track record of organic growth in competitive, open cannabis markets, aiming to provide excellent customer service and notable value. The company is expanding, with plans to open up to 20 more cannabis dispensaries in Michigan in the coming years.

📋 Description

• Lead creative strategy, brand identity, and creative operations for High Profile's marketing organization • Direct creative across every channel, including in-store, wholesale support, internal packaged brands, traditional media, paid digital, and organic social • Set creative standards and provide final creative approval before work goes to the VP of Marketing or other stakeholders • Lead creative ideation for tentpole campaigns and facilitate brainstorms with marketing teams • Define the core idea, tone, visual direction, and example executions for initiatives • Steward brand identity across all channels and hold internal teams, partners, and agencies accountable to standards • Benchmark creative output against strong work in retail, CPG, and adjacent categories • Define quality standards for paid advertising across display, paid social, video, direct mail, and out-of-home • Produce compliant creative across all operating states • Own creative direction and content quality for paid digital and organic social in partnership with the Digital team • Lead creative concepting for seasonal campaigns, brand initiatives, and new channel launches • Lead the Design Manager on traditional media creative direction • Own and improve recurring production processes, beginning with the weekly promotional workflow • Evaluate and implement AI and workflow tools to increase creative throughput and capacity • Provide strategic direction, workload prioritization, and professional development to the creative and design team • Build a scalable, documented creative operating model covering creative thinking, brief writing, and critique • Report creative team performance, capacity, and initiative progress to the VP of Marketing • Own the creative and design budget and manage to target • Build working relationships with marketing and cross-functional partners including buying and planning, retail, compliance, wholesale, and facilities • Directly manage the Design Manager, Senior Graphic Designer, and Graphic Designer; lead a team of four • Direct external paid media agencies

🎯 Requirements

• 6+ years in creative roles, with at least 3 years as a Creative Director, Associate Creative Director, or equivalent • 3+ years at an integrated, full-service, or brand agency in a concept-leading role (copywriter, Design Manager, ACD, or CD), creating campaign ideas rather than only producing assets • Agency work for retail, consumer, or regulated-category clients, including campaigns that ran in-store as well as in paid, social, and CRM channels • Portfolio with integrated work from concept through execution across three or more channels • Portfolio evidence of distinctive paid media creative across digital and traditional channels • Strong, current point of view on social-native content, ideally with experience connecting content quality to measurable performance • Experience building or improving creative production systems and workflows; familiarity with AI-assisted workflows strongly preferred • Experience managing a creative or design team of 3+ people • Experience leading brainstorms or concept development with cross-functional partners who don't report to them, with examples of ideas others built out across channels • Comfortable operating with significant autonomy and bringing proactive recommendations to leadership • Cannabis or other regulated industry experience a plus, but not required