Director of Demand Generation

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🔥 4 minutes ago

⛷️ Utah – Remote

⛷️ Utah – Remote

⏰ Full Time

🔴 Lead

📈 Performance Marketing

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CAI Software, LLC

WebsiteLinkedInAll Job Openings

51 - 200 employees

☁️ SaaS

🤝 B2B

Manufacturing • SaaS • B2B

CAI Software, LLC is a provider of production-oriented business management software for manufacturers, processors, distributors, and the graphic communications industry. The company delivers enterprise solutions including ERP, MES, WMS, EDI, inventory management, process automation, digital work instructions, and MIS to streamline operations, improve visibility, and optimize production and distribution workflows across industries such as seafood, food & beverage, aerospace, automotive, electronics, and printing. CAI supports deployment, implementation, and ongoing customer support for integrated, end-to-end software suites and enabling apps aimed at midmarket and enterprise customers.

📋 Description

• Own the demand-generation strategy with a relentless focus on pipeline creation, conversion, and ROI. • Run and optimize SEO and SEM programs in partnership with external agencies, ensuring measurable outcomes. • Build, execute, and analyze multi-channel campaigns that drive qualified leads and accelerate the funnel. • Develop and manage an annual content plan including blogs, whitepapers, case studies, email workflows, and thought leadership. • Ensure content aligns to the buyer journey and supports both acquisition and retention. • Oversee website strategy, performance, optimization, and analytics. • Plan and execute industry events and tradeshows from concept to post-event ROI analysis. • Partner closely with Sales to align campaigns, enablement materials, and lead management processes. • Work with Product and Support teams to ensure marketing messaging reflects product value, customer pain points, and market opportunities. • Build dashboards, models, and reporting frameworks to track marketing performance and forecast pipeline. • Continuously test, measure, and optimize programs for CAC, LTV, MQL→SQL conversion, win rates, and retention impact. • Bring a deeply analytical and math-driven approach to decision-making.

🎯 Requirements

• 8+ years of progressive experience in B2B marketing, ideally in SaaS or technology. • Proven ability to generate pipeline with measurable results. • Deep expertise managing SEO/SEM programs and agency relationships. • Strong content marketing background with the ability to write or oversee high-quality materials. • Experience planning and managing industry events and tradeshows. • Exceptional analytical skills with proficiency in marketing analytics tools, CRM, and attribution modeling. • Ability to work both strategically and hands-on as an individual contributor. • Strong communication, project management, and cross-functional collaboration skills. • Demonstrated ability to thrive in a fast-paced, high-accountability environment.

🏖️ Benefits

• EEO/Veterans/Disabled employer • Reasonable accommodations for applicants with disabilities and disabled veterans