Director of Performance Marketing

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🔥 0 minutes ago

🏄 California – Remote

🏄 California – Remote

💵 $180k - $200k / year

⏰ Full Time

🔴 Lead

📈 Performance Marketing

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Pair Team

WebsiteLinkedInAll Job Openings

11 - 50 employees

⚕️ Healthcare Insurance

🌍 Social Impact

🧘 Wellness

Healthcare Insurance • Social Impact • Wellness

Pair Team is dedicated to connecting underserved communities with high-quality care. They connect vulnerable patients to local care teams, ensuring access to physical, mental, and social services. Through partnerships with local community organizations, they provide whole-person care, coordination of care, and resources. Their community network includes registered nurses, behavioral health clinicians, and various healthcare providers, aimed at improving outcomes and wellbeing for community members. Focus is given on building trust and providing a holistic approach to patient care, reducing emergency room visits, and engaging previously unengaged patients with primary care providers.

📋 Description

• Own Pair Team’s direct-to-patient acquisition engine across Medicaid (Enhanced Care Management) and Medicare. • Run paid, earned, and owned channels end to end, manage a media budget and own the unit economics — CAC, eligibility rate, reach rate, and LTV:CAC — that make growth durable. • Set channel strategy and lead campaigns. • Build the measurement infrastructure that connects ad spend to downstream enrollments alongside BizOps and Data Engineering. • Design the programs that lift reach and conversion across our existing lead base. • Diversify beyond our existing paid channel mix by standing up new channels with disciplined test budgets and kill criteria. • Protect compliance and patient trust at every step. • Partner closely with Business Operations on forecasting and pacing, with Brand & Creative on the creative that lowers CAC, with Growth Products on intake and eligibility automation, and with Clinical and Operations on eligibility nuance and capacity.

🎯 Requirements

• 6+ years in growth, performance, or lifecycle marketing, including direct ownership of material media budgets and acquisition targets. • A proven track record of driving CAC down and CAC-to-LTV up across paid, earned, and owned channels — and comfort owning a number. • Hands-on expertise with Google Search/PMax and paid social, plus the judgment to diversify into and prove new channels; experience with landing-page optimization and lifecycle SMS/email. • Strong analytics skills and fluency with attribution, cohort analysis, and funnel modeling, including comfort with measurement infrastructure (CDP, Looker, SQL/Snowflake). • Experience selecting and running a modern growth stack: ad platforms, CDP/measurement, analytics, CRM, dialer/SMS, and a CEP / marketing automation platform. • Healthcare, Medicaid, Medicare, or other regulated-industry experience, with working knowledge of HIPAA and patient-outreach best practices for phone and SMS. • Experience operating in early-stage, high-growth environments with high ambiguity, minimal process, and direct accountability for outcomes. • A systems mindset — you improve outcomes with better routing, tooling, automation, and workflows, not just more spend. • Deep alignment with Pair Team’s mission and a commitment to advancing equitable care for underserved communities.

🏖️ Benefits

• Competitive salary: $180,000 - $200,000 + commission • Equity compensation package • Flexible vacation policy – take the time you need to recharge • Comprehensive medical, dental, and vision coverage • 401(k) • 100% company-sponsored short and long-term disability and life insurance • Subsidized backup childcare and caregiver supports through Wellthy • Work entirely from the comfort of your own home • Monthly $100 work from home expense stipend • We provide the equipment needed for the role • Opportunity for rapid career progression with plenty of room for personal growth!