Principal Product Marketing Manager

Job not on LinkedIn

🔥 34 minutes ago

🇺🇸 United States – Remote

💵 $156.1k - $220.3k / year

⏰ Full Time

🔴 Lead

🎁 Product Marketing

👻 Ghost score 0%

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Calendly

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2013

☁️ SaaS

⚡ Productivity

🏢 Enterprise

💰 $3.5G Series B on 2021-01

SaaS • Productivity • Enterprise

Calendly is a leading scheduling platform, trusted by over 100,000 organizations worldwide, including 86% of Fortune 500 companies. It simplifies the process of scheduling meetings through integrations with Google Calendar, Microsoft Outlook, and other calendar systems. Calendly offers tools for automated meeting reminders, follow-ups, and customizable scheduling options, making it suitable for individual users and enterprise organizations alike. With features like video conferencing tool integration, custom event types, and comprehensive admin management, it supports a seamless scheduling experience and boosts productivity across teams. Calendly’s platform integrates with over 70 other tools to enhance workflow efficiencies, offering solutions for individuals, teams, and enterprise-level clients.

📋 Description

• Shape product positioning and influence product decisions using customer research, feedback, competitive trends, and product data • Define and maintain product positioning, messaging, narratives, and value propositions • Partner with Product and Research to identify use cases, questions, and messaging to test, especially for AI capabilities • Develop go-to-market strategies for new products and major features, including audiences, messaging, channels, and success metrics • Write launch copy for customer emails, website messaging, in-product education, demo scripts, and sales materials • Build launch briefs and project plans and coordinate execution with Lifecycle, Growth, Web, Brand, and other teams • Maintain current messaging, launch documentation, and product updates • Measure campaign performance, product discovery, and adoption and refine messaging based on results • Use AI tools for research, insight synthesis, content development, and other tasks • Build and share reusable AI workflows that automate repetitive work and improve access to product marketing outputs • Present strategies and go-to-market plans to executive leaders, including the CEO • Take projects from early ideas through execution and results

🎯 Requirements

• 8+ years of product marketing experience in SaaS • Track record of leading major launches and driving discovery and adoption of AI features • Experience using AI tools and building repeatable AI workflows • Ability to develop recommendations, build plans, and execute hands-on work • Strong critical thinking and judgment • Excellent writing and storytelling skills, including personally written messaging and launch copy • Ability to manage several projects, coordinate cross-functional partners, meet commitments, and deliver high-quality work independently • Clear communication, adaptability, and comfort with ambiguity and changing priorities • Executive-ready communication and ability to advocate effectively • Experience with PLG or hybrid GTM preferred • Experience positioning and launching AI-powered products and features is a bonus • Experience marketing to self-serve and enterprise customers is a bonus • Experience with product-led growth, lifecycle marketing, and in-product adoption campaigns is a bonus • Experience with early-stage products is a bonus • Experience with product analytics, project management, and AI automation tools is a bonus • Candidates located in Alaska, Delaware, Hawaii, Idaho, Iowa, Montana, Nebraska, North Dakota, Rhode Island, South Dakota, and West Virginia are not eligible for employment

🏖️ Benefits

• Equity awards for all full-time employees working 30+ hours/week • Competitive benefits • Occasional travel for company events, team collaboration, or offsites • Reasonable accommodation available during the application or recruiting process

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