Senior Manager, CRM Campaign Strategy, Insights

🔥 12 hours ago

🌵 Arizona – Remote

🌵 Arizona – Remote

💵 $130k / year

⏰ Full Time

🟠 Senior

🏆 Customer Success

👻 Ghost score 1%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

Apply Now

Find Similar Remote Jobs

Set Up Email Alert For New Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

California Closets

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

Founded 1984

🏗️ Construction

💼 Consulting

Construction • Consulting • Home Improvement

California Closets is a company that specializes in designing and installing custom storage solutions for homes. They offer a wide range of products including custom closets, wardrobes, garage storage systems, and more, tailored to fit the client's style, needs, and budget. The company provides free design consultations, either in-home or virtually, where expert design consultants collaborate with clients to create 3D digital models of their envisioned spaces. California Closets prides itself on using high-quality materials from North America and Europe and provides professional installation services by skilled technicians. The company is dedicated to transforming spaces to bring calm and joy to their clients' lives, offering personalized solutions for every room in the home.

📋 Description

• Develop CRM marketing strategies supporting customer acquisition, retention, reactivation, referrals, and customer lifetime value growth • Identify customer segmentation and targeting opportunities using behavioral, demographic, transactional, and geographic data • Partner with stakeholders and the email team on customer contact strategies and coordinated direct mail and email programs • Develop audience, offer, messaging, and contact strategies • Recommend testing strategies and optimization plans • Monitor customer trends and emerging opportunities • Manage end-to-end direct mail campaigns from planning through deployment and measurement • Coordinate audience selection, campaign setup, production schedules, delivery timing, and post-campaign analysis • Liaise with direct mail agencies, printers, data providers, and marketing vendors • Ensure campaign deliverables are accurate, timely, and within budget • Establish reporting methodologies, KPIs, measurement frameworks, attribution approaches, and performance benchmarks • Design and evaluate control groups, holdouts, incrementality analyses, and performance comparisons • Analyze cross-channel performance across direct mail, email, and other CRM programs • Develop executive-ready reports, dashboards, presentations, and recommendation summaries • Validate campaign data, calculations, assumptions, and reporting outputs • Manage CRM campaign calendars, priorities, timelines, and stakeholder communications • Coordinate cross-functional activities across marketing, creative, analytics, technology, and franchise teams • Ensure compliance with brand, legal, privacy, and operational standards • Support implementation of new CRM programs, technologies, tools, and capabilities • Maintain documentation, best practices, and operational procedures

🎯 Requirements

• Bachelor’s degree in Marketing, Business, Analytics, Statistics, or related field • 7+ years of experience in CRM, lifecycle marketing, database marketing, or related disciplines • Significant hands-on experience developing, executing, and measuring direct mail programs • Strong understanding of campaign measurement methodologies, attribution models, testing frameworks, incrementality analysis, and performance analytics • Experience translating campaign results into actionable business insights and recommendations for stakeholders and leadership • Advanced Excel skills including pivot tables, lookups, campaign analysis, and data interpretation

🏖️ Benefits

• Employees can work remotely