Senior Manager, Integrated Media Strategy

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $130k - $150k / year

⏰ Full Time

🟠 Senior

👔 Manager

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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CARE

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

Founded 1945

🍽️ Food & Beverage

🏥 Healthcare

📦 Logistics

💰 Grant on 2021-11

Food & Beverage • Healthcare • Logistics

CARE is a boutique provider of high-quality, accredited carers for the Aged Care and Early Learning industries. It specializes in matching experienced professionals, recent graduates, and students with job vacancies in these sectors, facilitating rewarding career placements. CARE aims to support clients and carers by providing effective staffing solutions and contributing to their success in the industry.

📋 Description

• Orchestrate Care Access’s multi-channel media strategy to optimize media ROI and drive conversion for health programs • Own the media strategy discipline from audience definition and market intelligence through investment planning, performance management, and continuous experimentation • Drive integrated planning, stakeholder alignment, and campaign execution to increase patient engagement and recruitment • Develop and refine actionable audience segments using first-party, platform, behavioral, geographic, and market data • Translate patient and market insights into targeting, messaging, channel, and investment recommendations • Partner with Analytics, CRM/Marketing Automation, Clinical Operations, and Recruitment Operations on audience definitions, data requirements, and activation-ready segments • Develop and implement full-funnel media strategies, defining channel roles, audience sequencing, investment mix, flighting, KPIs, and optimization triggers • Balance national and local-market investment based on recruitment priorities, projected yield, market opportunity, site capacity, and business needs • Analyze audience and campaign data to inform strategy and optimization • Create standardized strategic-planning templates and briefing processes • Set strategy for paid social, programmatic, video, OOH, paid search, and other patient recruitment channels • Own the channel roadmap and determine when to scale, introduce, or retire tactics • Maintain hands-on platform fluency while setting strategic direction, quality standards, and operating rhythms for internal specialists and external partners • Conduct performance deep dives and identify growth opportunities and execution refinements • Manage and allocate a multi-million dollar digital media budget, including forecasting, pacing, scenario planning, and reallocation recommendations • Establish campaign tracking, governance, and version-control systems • Lead agency and vendor strategy, including scope definition, performance expectations, evaluation, and accountability • Define measurement plans connecting media KPIs to recruitment outcomes and business impact • Establish performance cadences including in-flight optimization, weekly reporting, monthly business reviews, and campaign learning agendas • Create a prioritized test-and-learn roadmap across creative, audience, channel, bidding, landing page, market, and investment hypotheses • Architect A/B testing, geo-holdouts, lift studies, and incrementality experiments • Partner with Analytics to advance attribution and incrementality capabilities, including multi-touch attribution and marketing mix modeling • Partner with Development and Analytics to further build marketing automation capabilities

🎯 Requirements

• Must have experience in healthcare media strategy • Expertise in full funnel campaign strategy, including paid social, programmatic, paid search and other marketing channels • Data-driven mindset with experience defining KPIs and translating performance insights into optimization recommendations • Demonstrated ability to influence and align senior stakeholders • Passion for data analysis and uncovering growth opportunities • Experience in building multi-million dollar ad strategies • Proactive problem-solver with excellent attention to detail • Clear communicator with the ability to distill strategic priorities into executable GTM plans • Strong commitment to embracing and leveraging AI tools in day-to-day tasks • Ability to lead cross-functional teams and manage multiple projects • Hands-on platform experience is required for teaching/training teams • Experience in audience building platforms (experience with MRI is a plus!) • Bachelor’s degree in marketing or a related field • 7-9 years of experience in integrated media strategy (must have experience in healthcare) • Previous experience in an agency setting • Ability to use keyboards and other computer equipment • Remote within the United States • Care Access is unable to sponsor work visas at this time

🏖️ Benefits

• Paid Time Off (PTO) and Company Paid Holidays • 100% Employer paid medical, dental, and vision insurance plan options • Health Savings Account and Flexible Spending Accounts • Bi-weekly HSA employer contribution • Company paid Short-Term Disability and Long-Term Disability • 401(k) Retirement Plan, with Company Match