Director of Paid Media

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Carr Talent

WebsiteLinkedInAll Job Openings

11 - 50 employees

🎯 Recruiter

🤝 B2B

Recruitment • B2B

Carr Talent is a talent acquisition agency that specializes in recruiting high-caliber individuals for industries such as manufacturing, engineering, construction, and oil & gas. The company emphasizes a unique "right hire" guarantee supported by a 1-year perfect-fit assurance and offers a flat fee recruitment model. Carr Talent adopts an "approach and poach" strategy, actively sourcing over 75% of its hires through direct outreach rather than job advertisements. They provide a suite of HR consultative services, including job description creation and candidate testing. The company is led by a team with extensive experience and a focus on delivering cost-efficient, high-quality recruitment solutions.

📋 Description

• Own the strategy, execution, optimization, and scaling of a $20M+ annual paid media budget across Meta, CTV, Paid Search, Native, Display, and emerging channels. • Remain highly hands-on within advertising platforms, personally monitoring campaign performance and driving optimization efforts. • Lead and mentor the creative team responsible for ad copy, video production, graphic design, editing, messaging, and campaign execution. • Ensure all creative initiatives are driven by measurable performance, testing frameworks, and return on investment. • Build structured experimentation programs that continuously improve creative performance, lead quality, and customer acquisition costs. • Develop scalable marketing systems for campaign launches, QA, reporting, forecasting, budgeting, and operational excellence. • Partner cross-functionally with executive leadership to align paid media strategy with overall business objectives. • Develop executive dashboards and reporting that clearly communicate campaign performance, business impact, and future growth opportunities. • Identify new acquisition channels, audience opportunities, and scaling strategies while maintaining profitability and efficiency. • Foster a culture of accountability, innovation, continuous testing, and data-driven decision making across the marketing organization.

🎯 Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field (or equivalent experience). • 8+ years of hands-on performance marketing experience with increasing leadership responsibility. • Proven success managing $20M+ annual paid media budgets with strong ROAS and customer acquisition performance. • Extensive expertise managing Meta Ads and Connected TV (CTV) campaigns at scale. • Strong experience with Paid Search, Native Advertising, Display, and other digital acquisition channels. • Experience leading creative teams responsible for content strategy, ad production, editing, testing, optimization, and performance measurement. • Proven background within lead generation businesses that invest heavily in acquiring their own customers—not agency-side marketing. • Deep understanding of attribution, conversion tracking, analytics, forecasting, and performance reporting. • Demonstrated ability to build scalable marketing systems, testing frameworks, and operational processes. • Exceptional leadership, analytical, communication, and project management skills with a passion for continuous optimization and measurable business growth.

🏖️ Benefits

• Medical, dental, and vision insurance • Paid Time Off and company holidays • 401(k) with company match (if applicable)