Media Director – Cross Channel, Digital Paid Media

🕒 July 13

🇺🇸 United States – Remote

💵 $120k - $200k / year

⏰ Full Time

🔴 Lead

📈 Performance Marketing

👻 Ghost score 9%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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EXL

WebsiteLinkedInAll Job Openings

10,000+ employees

🏥 Healthcare

🛡️ Insurance

📦 Logistics

💰 $2M Venture Round on 2015-01

Healthcare • Insurance • Logistics

EXL is a business consulting and services firm that focuses on leveraging data to enhance business operations and decision-making. With a strong emphasis on collaboration and adaptability, EXL partners with organizations to address their unique needs and culture while integrating data science and technology solutions. The company's areas of expertise include operations management, decision analytics, digital transformation, and various industries such as healthcare, finance, and insurance. EXL's mission is to help clients drive business evolution and maintain competitive advantage through tailored solutions and effective use of data.

📋 Description

• Lead the strategy, planning, execution, and performance optimization of paid digital marketing campaigns • Oversee client and vendor relationships and manage significant media budgets • Drive customer acquisition and engagement initiatives • Collaborate with cross-functional stakeholders to achieve business objectives • Manage paid media campaigns across various platforms such as Google Ads, Microsoft Ads, Paid Social, and Programmatic display • Develop and implement comprehensive paid digital media strategies • Analyze campaign performance using tools like Google Analytics or Adobe Analytics • Lead, mentor, and develop digital media managers, analysts, and specialists.

🎯 Requirements

• Bachelor's degree in marketing, Business, Communications, or related field. • 8–12+ years of digital marketing experience. • 5+ years managing paid media teams and budgets. • Deep expertise in: • - Paid Search (SEM) • - Paid Social • - Programmatic Advertising • - Display and Video Advertising • - Attribution and Measurement • - Deep expertise in all Google properties, Meta, Live Ramp and Microsoft Ads. • Experience managing custom audiences within media platforms. • Strong analytical and financial expertise. • Experience presenting to senior executives. • Experience leading a team in various time zones. • Experience in financial services, banking, insurance, healthcare, or other regulated industries.

🏖️ Benefits

• For more information on benefits and what we offer please visit us at https://www.exlservice.com/us-careers-and-benefits