Product Marketing Manager

Job not on LinkedIn

🔥 18 hours ago

🇺🇸 United States – Remote

💵 $120k - $150k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎁 Product Marketing

🦅 H1B Visa Sponsor

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Logo of Casechek

Casechek

11 - 50 employees

📦 Logistics

💼 Consulting

🏥 Healthcare

💰 $6.1M Venture Round on 2022-08

Logistics • Consulting • Healthcare

Casechek is a company specializing in automating and optimizing workflows within the healthcare sector, specifically focusing on the implant supply chain within hospitals and medical centers. They integrate with hospital systems to improve the procurement, tracking, and management of vendor-supported surgical cases, enhancing efficiency and accuracy through automated processes. Casechek's solutions include vendor case management, surgical case coordination, and bill-only process automation, which help healthcare providers minimize manual labor, reduce errors, and improve accountability and compliance with vendor transactions. Their services extend beyond just providing software, as they work closely with healthcare teams to ensure seamless integration and continuous improvement in process management. Casechek positions itself as an essential partner for healthcare institutions aiming to enhance operational efficiency and cost management in surgical and supply chain processes.

📋 Description

• Own end-to-end demand generation strategy and execution • Build and manage integrated campaigns that generate qualified pipeline and create opportunities for the Commercial team • Drive pipeline acceleration programs to move opportunities through the funnel faster and improve conversion • Design and run account-based marketing programs for target hospitals and health systems in partnership with Sales • Plan, build, and execute multi-channel campaigns, including webinars, events, email, paid, and content programs • Own lead management, scoring, routing, and attribution • Maintain reporting connecting campaigns to pipeline, opportunities, and marketing-influenced revenue • Analyze funnel performance, conversion rates, and return on marketing investment • Manage the marketing automation platform and Salesforce integration • Partner with Sales on pipeline goals, lead follow-up agreements, targeting, messaging, and handoffs • Collaborate with Product and Customer Success on launches, expansion motions, and customer needs

🎯 Requirements

• 5-8+ years of experience in B2B SaaS growth marketing, demand generation, or revenue marketing • Demonstrated track record of generating qualified pipeline and marketing-influenced revenue in support of an enterprise sales organization • Strong analytical and reporting skills, including qualified pipeline generated, opportunities created, conversion rates, campaign performance, and ROMI • Hands-on expertise with CRM software and marketing automation, with Salesforce and Pardot preferred, including lead management and attribution • Ability to operate strategically while remaining highly hands-on as an individual contributor • Experience managing 1-3 direct reports is strongly preferred • Healthcare experience is strongly preferred, particularly Healthcare Technology, Healthcare Supply Chain, Revenue Cycle, Medical Devices, or Hospital Operations • Comfortable with MS Excel, including analyzing spreadsheets and charts, and Microsoft PowerPoint • Bachelor's degree in Marketing, Business Administration, or a relevant field • MBA preferred

🏖️ Benefits

• Annual bonus • Equity or long-term incentive plans • 401(k) match • Work-from-home flexibility with hybrid (Chicago) or remote (National) setup • Unlimited paid time off • Fully paid parental leave options • Comprehensive medical and dental benefits • Brand-new pro-level laptop • Annual education budget for courses, certifications, and learning resources

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