Product Marketing Lead

🔥 13 hours ago

🇺🇸 United States – Remote

💵 $230k / year

⏰ Full Time

🟠 Senior

🎁 Product Marketing

👻 Ghost score 9%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Faros

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2019

☁️ SaaS

🤖 Artificial Intelligence

🤝 B2B

💰 $20M Series A - Faros AI on 2023-06

SaaS • Artificial Intelligence • B2B

Faros is a SaaS platform that gives engineering leaders visibility into how software teams work and control over delivery using a unified knowledge graph and AI-driven insights. It connects to any SDLC toolchain, provides context for developers and AI agents, measures AI impact on productivity and quality, and helps teams forecast capacity, reduce risk, and accelerate delivery. Faros targets enterprise engineering, DevEx, and AI transformation leaders with enterprise-grade security and ROI-focused measurement.

📋 Description

• Build and maintain Faros's core messaging and positioning, tying claims to shipped product and evolving the narrative as the market moves • Write and own the website's message architecture and copy • Equip sales with decks, battle cards, competitive intelligence, objection handling, and demo narratives • Run product launches end to end • Develop quarterly campaign ideas backed by research and partner with demand generation to execute them • Build gated demand-generation assets such as industry reports, assessments, calculators, and educational content • Maintain the quality bar across advertising, banners, headlines, emails, and social posts • Develop customer proof including case studies, win stories, and testimonials • Create shareable content for engineering leaders, including reports, blogs, technical narratives, and webinars • Track pipeline impact and adjust campaigns and content based on sourced and influenced deals • Work directly with the CMO, CEO, and product team; deliver work to buyers, analysts, and investors

🎯 Requirements

• 6+ years in product marketing at a dev tools, infrastructure, or AI company, with real ownership of messaging and launches • Technical degree, computer science or a related engineering field; MBA preferred • Experience at early-stage startups where you were the marketing infrastructure: self-sufficient, resourceful, and able to ship without a team behind you • Proven experience marketing to engineering buyers, with instincts for what they respect that are demonstrated, not theoretical • Technical depth to read API docs, follow an architecture discussion, and question engineers without a translator • Strong, fast writing with first drafts that are usable and final drafts that are tight; writing samples required • Have an operational mindset. You think in pipeline, conversion, and shipped work, and you've been accountable to a number • Demonstrated taste, in words and in how things look and feel, and the ability to articulate why something is good rather than just accurate • Video skills, from scripting to directing short product and social video • Experience marketing against or alongside AI coding tools • You use AI agents in your own workflow and have opinions about where they break • Are currently authorized to work in the U.S.A. • Will not now or in the future require sponsorship to work in the U.S.A.