Product Marketing Manager

🔥 13 hours ago

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Logo of Subsplash

Subsplash

201 - 500 employees

💼 Consulting

☁️ SaaS

🤝 Non-profit

Consulting • SaaS • Non-profit

Subsplash is a comprehensive digital platform designed to enhance the discipleship and community engagement of churches. It offers a suite of tools including custom-branded mobile and TV apps, website building, integrated giving solutions, church management, media hosting, live streaming, and secure group messaging. Subsplash aims to support churches and ministries of all sizes with innovative features like Pulpit AI to maximize ministry impact and engage congregations both online and offline. Its solutions help churches grow their community and impact by providing streamlined management, communication, and outreach tools.

📋 Description

• Lead go-to-market execution, positioning, and messaging for Subsplash's self-serve, direct-to-consumer product lines • Design and continuously optimize the customer lifecycle from awareness through trial, purchase, and upgrade • Use product usage and funnel analytics to identify leakage and conversion opportunities • Create benefit-oriented product narratives and conversion-focused copy for headlines, webpages, email campaigns, and in-product messaging • Create messaging and campaigns that generate demand and drive revenue • Bridge Sales, Marketing, Product, and executive stakeholders • Assess and review the product roadmap and establish opportunities for success and added revenue • Attend Product Team Sprint Reviews as a marketing and product advocate • Maintain working knowledge of the competitive landscape in church technology

🎯 Requirements

• 3+ years of professional experience in product marketing or growth marketing, with direct experience in a B2B SaaS • Proficiency with product marketing and analytics tools (e.g., Pendo, Arcade, Hubspot, Thoughtspot, or similar) to promote and track funnel performance • Strong understanding of SaaS growth metrics: activation rate, trial-to-paid conversion, PQL volume, expansion revenue • Comfortable and proficient with AI models and platforms (Claude, Gemini, etc) to improve efficiencies, workflows, and overall output • Excellent written communication skills, with experience writing conversion-focused copy for self-serve landing pages and in-product messaging • Comfortable building from ambiguity, supporting new sales motions and competitive offerings • Passionate about products serving churches, ministries, and nonprofits • Highly organized, detail-oriented, and able to manage multiple parallel projects independently with minimal supervision • Working knowledge of GTM campaign planning, execution, and measurement • Must reside in one of the listed states: AL, AR, AZ, CO, FL, GA, ID, IA, IN, KS, KY, MO, MI, MN, NC, NM, OK, OH, OR, SC, SD, TN, TX, UT, VA, WA, WY • Must provide satisfactory proof of right to work in the U.S. • Must complete a basic background check • Bachelor's degree in marketing, business, or a related field is a plus

🏖️ Benefits

• Generous Paid Time Off • Medical Coverage • Dental Coverage • Vision Coverage • 401k Matching • Culture Building Events

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