GTM Manager, Media Strategy – Execution

🔥 12 hours ago

🇺🇸 United States – Remote

💵 $102k - $162k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎁 Product Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 0%

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GoodRx

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2011

💼 Consulting

🛡️ Insurance

📦 Logistics

💰 $100M Private Equity Round on 2020-09

Consulting • Insurance • Logistics

GoodRx is a company that helps consumers in the United States save money on their prescription medications. They provide a platform that allows users to compare drug prices and find the lowest costs at pharmacies in their area. GoodRx aims to make prescription medications more affordable for individuals by offering discounts and coupons.

📋 Description

• Translate HCP and DTC media strategy into quarterly and in-market activation plans, workplans, deliverables, owners, and timelines. • Drive launch and rollout plans for new capabilities, sponsorships, and packages, identifying dependencies, risks, and decision points. • Coordinate cross-functional launch readiness across Sales, Product, Analytics, Marketing, Legal, Client Success, and Revenue Operations. • Support high-priority pitches, RFPs, agency conversations, and strategic client opportunities with tailored narratives, solution recommendations, and commercial materials. • Turn capabilities and performance evidence into differentiated value propositions and commercially relevant proof points. • Monitor competitor activity, pharmaceutical industry trends, agency behavior, and market feedback to inform messaging and GTM tactics. • Own and maintain sales enablement materials, including one-pagers, solution narratives, FAQs, talk tracks, and collateral processes. • Translate sponsorship capabilities, product updates, measurement approaches, and strategic positioning into clear stories for pharmaceutical brands and agencies. • Coordinate internal training sessions, launch briefings, and written follow-ups. • Identify recurring questions, objections, and enablement gaps, then prioritize updates to tools and training. • Maintain an approved source of truth for commercial materials and communicate meaningful updates to the field. • Establish feedback loops with Sales and cross-functional partners. • Capture post-launch, win/loss, customer, and field learnings and translate them into recommendations. • Create repeatable launch, enablement, RFP, and commercialization frameworks to improve speed, consistency, and scalability.

🎯 Requirements

• A bachelor’s degree is required; business, marketing, media, healthcare, or a related field is preferred. • 5–8 years of experience in go-to-market, product marketing, sales enablement, commercialization, media strategy, integrated marketing, or a related field. • Experience in pharmaceutical or healthcare media, life sciences marketing, digital health, healthcare advertising, or an adjacent environment strongly preferred. • Demonstrated experience supporting product or feature launches and coordinating cross-functional GTM execution. • Experience developing positioning, sales collateral, value propositions, launch materials, training, or other commercial enablement programs. • Strong understanding of digital media and omnichannel marketing concepts, including HCP and/or DTC activation, audience strategy, measurement, and agency buying dynamics. • Comfort working with packaging, rate cards, and commercial frameworks, with the ability to translate strategic direction into clear field guidance. • Excellent written, presentation, and verbal communication skills, with the ability to simplify complex concepts for internal and external audiences. • Strong project management, prioritization, and stakeholder-coordination skills, with the ability to drive work from strategy through launch and iteration without direct authority. • Compliance with all Company safety and security policies and procedures. • Ability to work in the United States, as the posting is designated Remote USA.

🏖️ Benefits

• Annual cash bonuses or commission • Annual equity grants • Medical, dental, and vision insurance • 401(k) with a company match • Employee Stock Purchase Plan (ESPP) • Unlimited vacation • 13 paid holidays • 72 hours of sick leave • Mental wellness programs • Financial wellness programs • Fertility benefits • Generous parental leave • Pet insurance • Supplemental life insurance for you and your dependents • Company-paid short-term and long-term disability • Reasonable accommodations for candidates with disabilities