Demand Generation Lead

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CATALIS

WebsiteLinkedInAll Job Openings

501 - 1000 employees

🏛️ Government

☁️ SaaS

Government • SaaS

CATALIS is a government technology solutions provider that empowers municipalities, counties, states, and federal agencies with a suite of integrated solutions designed to enhance public engagement, streamline workflows, and improve operational efficiencies. Offering services in payments, tax & CAMA, court case management, public works, citizen engagement, and regulatory compliance, CATALIS specializes in creating customized technology solutions that meet the specific needs of government entities across North America. Focused on the future of government software, CATALIS assists in the digital transformation of government operations by providing SaaS and integrated payments platforms that support all levels of governance.

📋 Description

• Develop and execute multi-channel demand generation campaigns aligned to vertical sales priorities and target personas. • Build segmented and automated email nurture streams within marketing automation tool (Pardot) to advance leads from MQL to SAL. • Partner with content and creative teams to develop compelling copy, graphics, and calls-to-action tailored to each stage of the buyer journey. • Plan and execute demand generation webinars including topic selection, speaker coordination, promotional emails, follow-up nurtures, and performance analysis. • Define and track campaign KPIs including MQL volume, conversion rates, pipeline contribution, and ROI. • Leverage Salesforce dashboards and marketing automation analytics to measure campaign effectiveness and identify optimization opportunities. • Conduct A/B testing of subject lines, creative assets, and CTA placement to continually improve engagement and conversion performance. • Collaborate with SEO/GEO and content marketing teams to ensure alignment between organic and email/webinar campaigns. • Work cross-functionally with Vertical Marketing Leads/Product Marketing Manager to synchronize messaging and lead flow between campaigns, webinars, and product tours. • Coordinate with the BDR and Sales teams to ensure timely follow-up, feedback loops, and alignment on lead scoring and campaign performance. • Partner with the Events Lead to amplify campaigns pre- and post-tradeshow.

🎯 Requirements

• Bachelor’s degree in Marketing or related field (or equivalent experience). • 2-4 years of experience in B2B SaaS demand generation, preferably within technology or government sectors. • Proven success managing email marketing, webinars, and digital funnel optimization from concept through analytics. • Experience with Salesforce and marketing automation platforms (Pardot, or equivalent). • Strong analytical, project management, and communication skills with a data-driven mindset. • Ability to work collaboratively across departments and manage multiple concurrent campaigns. • Experience with account based marketing (ABM) preferred.

🏖️ Benefits

• A dynamic and supportive work environment in a mission driven organization • Competitive salary and benefits package, including health, dental, vision insurance • Unlimited PTO (paid time off) • HSA and FSA options • 401(k) plan with matching contributions • Paid parental leave • ABLE matching contributions for the disability community • Employer paid short term and long-term disability insurance and group term life insurance • Financial and legal assistance through our EAP (Employee Assistance Program) • Opportunities for professional development and career advancement • The chance to make a significant impact on the delivery of government services and the lives of citizens.