Director, Sales – Brand Education

🔥 17 hours ago

🏄 California – Remote

🏄 California – Remote

💵 $140.1k - $303.3k / year

⏰ Full Time

🔴 Lead

🤑 Sales

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Constellation Brands

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

Founded 1945

🍽️ Food & Beverage

👥 B2C

🛒 Retail

Food & Beverage • B2C • Retail

Constellation Brands is a leading international producer and marketer of beer, wine, and spirits with operations in the U. S. , Mexico, New Zealand, and Italy. The company manages and markets iconic imported beer brands such as Corona, Modelo Especial, Pacifico, and Victoria; notable wine brands like The Prisoner Wine Company and Robert Mondavi Winery; and craft spirits including Casa Noble Tequila and High West Whiskey. Constellation Brands holds the brand license for Corona and Modelo in the U. S. to import, market, and sell exclusively and perpetually, aiming towards the premium segment in its product range.

📋 Description

• Set and lead the Wine & Spirits education and capability-building strategy • Lead, coach, and develop a high-performing team of education professionals • Translate Fine Wine and Craft Spirits strategies into scalable education, tools, and enablement programs • Serve as strategic education partner to senior Commercial, Brand, and Hospitality leaders • Lead development of an integrated Wine & Spirits learning ecosystem • Develop scalable programs and tools that strengthen selling capabilities, brand storytelling, and execution • Lead administration of the WSET program and serve as Lead Educator for Level 2 and 3 courses • Build and manage foundational and advanced sales training initiatives • Establish reinforcement strategies for sustained learning adoption • Partner with Brand, Sales, Marketing, Hospitality, Events, Commercial Excellence, Talent Development, and IT • Set strategy and standards for training modules, e-learning, webinars, job aids, digital platforms, and experiential programs • Collaborate on New Hire Salute Onboarding and implement Envoy onboarding for Wine & Spirits • Establish KPIs and measurement frameworks for learner engagement, capability improvement, learning application, and business impact • Define digital learning strategy using LMS platforms, emerging technologies, AI-enabled tools, video, and digital content • Evaluate external partners and manage strategic vendor relationships • Partner with internal and distributor teams to assess capability needs and field execution opportunities • Build relationships across Sales, Brand Marketing, Commercial Excellence, Hospitality, Operations, Finance, and distributor organizations • Oversee the Wine & Spirits education budget and allocate resources strategically • Manage external partners, vendors, and resources supporting education programs • Perform other responsibilities as assigned

🎯 Requirements

• Bachelor’s degree required (ideally in Communications, Business Administration, Marketing, Education, or related field) • 12-15 years relevant Wine & Spirits industry experience in Commercial Sales, Marketing, Education, or Hospitality • Minimum WSET Level 3 in Wine (ideally Level 4), Level 2 in Spirits or equivalent (CMS Advanced, CWE, CSS) • Learning and Development leadership experience - leading a team & curriculum development • Demonstrated team leadership and motivational skills • Strong verbal and written communication and presentation skills • Experience presenting to groups virtually and in-person • Excellent computer skills (Word, PowerPoint, Excel); knowledge of webinar/online presentation platforms • Proficiency in creating and delivering engaging, effective presentations • Ability to build productive working relationships across functions • Strong organizational, self-discipline, and follow-through abilities • Solid understanding of three-tier distribution system • Financial and budgetary management skills • Passion for wine and spirits industry • WSET Level 3 Certificate in Spirits, Level 4 Certificate in Wine • WSET Nominated and/or Certified Educator for Wine and Spirits • Experience in teaching, training, or education field/role • Knowledge of Adobe Suite (Premiere Pro, InDesign, Photoshop) • Experience developing/editing video content for social media • Knowledge of LMS systems management • Must be at least 21 years of age • Must be able to travel regularly (domestically/internationally, 30-50%) and stay overnight as business requires • Must be able to sit and/or stand for long periods and work on a computer for extended periods

🏖️ Benefits

• Paid time off • Medical insurance • Dental insurance • Vision insurance • 401(k) • Comprehensive package of benefits for eligible employees

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