Regional Marketing Manager

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🏄 California, Connecticut, +3 more states – Remote

🏄 California – Remote 🦌 Connecticut – Remote 🦞 Maine – Remote 🍂 Massachusetts – Remote 🍁 Vermont – Remote

💵 $80k - $95k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

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CELSIUS

WebsiteLinkedInAll Job Openings

501 - 1000 employees

🍽️ Food & Beverage

🏥 Healthcare

📣 Marketing

💰 $550M Post-IPO Equity on 2022-07

Food & Beverage • Healthcare • Marketing

CELSIUS is a global beverage company that produces the premium lifestyle energy drink CELSIUS, offering a healthier, zero-sugar alternative to traditional energy drinks. The company promotes active lifestyles and fitness through its diverse range of products, including various flavors and formats designed to inspire individuals to achieve their fitness goals and maintain their health. CELSIUS aims to empower consumers to 'LIVE FIT,' which encapsulates a mindset of enhancing everyday physical performance as part of a balanced lifestyle.

📋 Description

• Develop and execute regional marketing plans across CELSIUS®, ALANI NU®, and ROCKSTAR® aligned with national priorities and local sales objectives • Identify market opportunities, cultural moments, and activation strategies supporting regional growth • Build quarterly activation calendars to increase consumer trial, retail conversion, and food service penetration • Optimize market investments and activation mix for reach, engagement, and efficiency • Partner with regional sales teams and distributor partners on retail priorities, account opportunities, and distribution objectives • Support food service growth through sampling programs, partnerships, and targeted activations • Provide marketing support for key account and market-specific initiatives • Manage regional budgets, forecasting, spend, invoices, compliance, and ROI • Track activation effectiveness and optimize investments based on performance • Support product forecasting, inventory planning, and resource allocation • Lead regional activations, sponsorships, sampling programs, and experiential initiatives • Manage and develop assigned employees, ensuring priorities, accountability, and executional excellence • Coordinate with agencies, vendors, and field resources for consistent execution • Oversee regional logistics, inventory, warehouse operations, and activation assets • Monitor and report performance metrics including reach, sampling volume, engagement efficiency, productivity, activation mix, and retail conversion impact • Use market insights and reporting tools to identify optimization opportunities and share recaps and recommendations • Collaborate with Marketing, Sales, Operations, distributors, community organizations, retail partners, food service operators, and agencies • Support national initiatives and regional priorities with market insights and consumer feedback

🎯 Requirements

• 3–5 years of experience in field marketing, experiential marketing, regional marketing, or related CPG, beverage, or food service roles • Experience developing and executing integrated marketing programs • Experience partnering with sales organizations and distributor networks • Willingness to travel up to 30% domestically throughout the assigned region • Ability to manage multiple projects and drive measurable business outcomes • Strong strategic planning, project management, organizational, analytical, and problem-solving skills • Excellent communication and relationship-building abilities • Ability to connect field marketing activity to business performance and manage multiple priorities in a fast-paced environment • Self-motivated with strong attention to detail and accountability • Valid U.S. Driver’s License required • Must pass an MVR (Motor Vehicle Record) screening • Ability to lift up to 25 pounds and stand for extended periods during activations and events

🏖️ Benefits

• Comprehensive Medical, Dental & Vision benefits • Long- and short-term disability • Life insurance • 10 Vacation days per year, subject to accrual policy • 11 Company paid holidays • 401(k) with Company match • Identity theft and legal services • Potential eligibility for bonuses • Potential eligibility for Restricted Stock Units, subject to company plans