Demand Marketing Manager, Science

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🔥 0 minutes ago

🏈 Ohio – Remote

🏈 Ohio – Remote

💵 $75k - $85k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

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Cengage Group

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

📚 Education

🛍️ eCommerce

☁️ SaaS

💰 Private Equity Round on 2023-06

Education • eCommerce • SaaS

Cengage Group is a global education technology company dedicated to enhancing learning experiences. With over 100 years of service, Cengage provides affordable and high-quality digital products and services that help learners become job-ready. Their offerings support various educational goals, including reskilling, upskilling, degree attainment, and language learning, ensuring access to quality education for individuals of all backgrounds and abilities.

📋 Description

• Owns and implements demand marketing programs that drive awareness, engagement, and pipeline across owned, paid, and earned channels. • Support thought leadership initiatives, including cornerstone content, white papers, blogs, placed speakers, events, and earned media, in alignment with established messaging and brand guidelines. • Implement and optimize marketing campaigns, including campaign architecture, lead generation, social media strategy and email performance, to support demand and engagement goals. • Partner with Sales and GTM partners to support sales readiness efforts, including campaign alignment and handoff processes. • Support pipeline generation and health through operational efficiencies, pipeline hygiene, and coordination alongside the Sales, Revenue, and Marketing Operations teams. • Analyze and report on campaign, involvement, and pipeline performance, sharing insights and recommendations with partners. • Lead assigned workstreams with moderate autonomy, raising risks, dependencies, or decisions outside defined scope as appropriate.

🎯 Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience. • Typically requires minimum of 3 years of relevant experience in demand marketing, campaign execution, marketing operations, or a related field. • Working knowledge of demand marketing and campaign coordination, including lead generation, engagement through targeted materials, and multi-channel marketing. • Ability to support thought leadership initiatives across content, events, speakers, and earned media. • Experience accomplishing marketing campaigns through proprietary, paid, and earned media, with attention to performance and optimization. • Analytical skills to support pipeline analysis, campaign reporting, and performance measurement. • Strong written and verbal communication skills, with the ability to collaborate effectively across Sales, Marketing, and Operations teams. • Ability to prioritize and implement work assignments of increasing complexity within defined timelines, including navigating ambiguity and evolving requirements.

🏖️ Benefits

• Cengage is committed to providing reasonable accommodations for qualified individuals with disabilities including during our job application process. • Participate in the company’s discretionary incentive bonus program. • Comprehensive and rewarding Total Rewards package designed to support and empower our employees.