Lifecycle Marketing Manager

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🔥 0 minutes ago

🦌 Connecticut, District of Columbia, +8 more states – Remote

🦌 Connecticut – Remote 🏛️ District of Columbia – Remote 🏖️ New Jersey – Remote 🗽 New York – Remote 🦀 Maryland – Remote 🍂 Massachusetts – Remote 🔔 Pennsylvania – Remote ⚓ Rhode Island – Remote ⚔️ Virginia – Remote ☕ Washington – Remote

💵 $80k - $100k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

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AIP Publishing

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 1940

📱 Media

🔬 Science

Media • Science

AIP Publishing is a scholarly publisher dedicated to the dissemination of groundbreaking research in the physical sciences. The company offers a wide range of publications including journals, books, conference proceedings, and databases, focusing on topics that push the boundaries of science and technology. AIP Publishing emphasizes open access and promotes diversity, equity, and inclusion in science, supporting researchers, librarians, and publishing partners worldwide. Through its commitment to open science, AIP Publishing strives to make scientific discoveries accessible and impactful for a global audience.

📋 Description

• Engage customers to take the next best action towards critical publishing milestones. • Pitch your ideas and bring them to life – you’re a key contributor to our lifecycle strategy. • Maintain key journey maps to inform loyalty and retention strategy, and optimize programs driving various engagement KPIs. • Maintain lifecycle marketing program alignment to roadmap and business objectives. • Identify and define customer segments and journeys to foster a personalized experience that maximizes engagement. • Develop, execute, and refine multi-channel retention marketing campaigns across company-wide touchpoints. • Develop reporting dashboards and track KPIs to measure effectiveness of lifecycle initiatives and communicate a go-forward recommendation. • Stay current with industry trends, competitor intelligence, marketing best practices, and emerging technologies.

🎯 Requirements

• 5+ years of experience in customer marketing and retention strategy required. • Bachelor’s degree in marketing, communications, or related discipline required. • Experience with marketing automation software: ESPs, CDPs, and CRMs required. • Experience delivering multichannel strategies (ex: in-product messaging, email nurture, SMS, website, ads, prompts, etc.) required. • Experience with A/B testing and proactively recommending optimizations required. • Experience creating content and assets, and knowledge of design principles required. • Experience in academic publishing focused on author marketing during the manuscript submission journey is a plus. • User experience (UX) and/or design thinking experience is a plus. • Experience with customer research, journey mapping, and loyalty programs is a plus.

🏖️ Benefits

• Generous paid time off • Paid sick and safe leave • Flexible Work Schedule • Competitive medical, dental and vision benefits • Exceptional retirement benefits • Monthly remote stipend • Training and Tuition assistance • Employee Assistance Program