Director, Enterprise Content Strategy

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🔥 0 minutes ago

🏰 Missouri – Remote

🏰 Missouri – Remote

💵 $107.7k - $199.3k / year

⏰ Full Time

🔴 Lead

✍️ Content Marketing Manager

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Centene Corporation

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1984

🛡️ Insurance

💼 Consulting

🏥 Healthcare

Insurance • Consulting • Healthcare

Centene Corporation is a leading provider of government-sponsored healthcare services, specializing in delivering affordable and high-quality healthcare solutions. For over 40 years, Centene has focused on transforming the health of communities by expanding access to Medicaid, Medicare, and Health Insurance Marketplace services, as well as serving military communities through the TRICARE program. As the largest Medicaid managed care organization and a key participant in the Marketplace, Centene emphasizes localized healthcare delivery combined with strong partnerships with nonprofit organizations to meet the unique needs of its members. Centene is also committed to corporate sustainability and social responsibility, prioritizing environmental stewardship and ethical governance to enhance the well-being of the communities it serves.

📋 Description

• Direct the development and execution of enterprise content strategies supporting organizational priorities, audience engagement, and business objectives • Develop enterprise content strategies, editorial priorities, and annual content plans • Translate brand positioning, messaging frameworks, audience insights, and business priorities into scalable content strategies, editorial plans, campaign narratives, and reusable content assets • Manage enterprise editorial planning and content portfolios across owned, paid, earned, digital, social, internal, and business-facing channels • Oversee content and thought leadership initiatives across multiple formats and channels • Establish and manage content governance practices, workflows, standards, templates, review processes, and content lifecycle management • Partner with Brand Strategy, Creative, Communications, Digital, Media, Customer Experience, Research, and analytics teams • Collaborate with business units, market leaders, Legal, Compliance, Privacy, and Regulatory partners to adapt and activate content • Lead content team development, agency partnerships, vendor management, budget oversight, and performance measurement • Perform other duties as assigned • Comply with all policies and standards

🎯 Requirements

• Bachelor's Degree Marketing, Communications, Journalism, English, Digital Media, Business Administration, or a related field, or equivalent experience required • 7+ years progressive experience in content strategy, editorial strategy, integrated marketing, communications, digital content, or creative development required • 4+ years people leadership or team leadership experience directing writers, editors, content strategists, creative partners, or multidisciplinary teams preferred • 5+ years experience leading content in a regulated, healthcare, insurance, financial services, multi-brand, or similarly complex enterprise environment preferred • Master's Degree Marketing, Communications, Business Administration, or a related field preferred

🏖️ Benefits

• competitive pay • health insurance • 401K and stock purchase plans • tuition reimbursement • paid time off plus holidays • a flexible approach to work with remote, hybrid, field or office work schedules • additional forms of incentives may be included in total compensation

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