Manager, Website & Conversion Optimization

🔥 1 minute ago

Apply Now

Find Similar Remote Jobs

Set Up Email Alert For New Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

CeriFi

WebsiteLinkedInAll Job Openings

201 - 500 employees

💼 Consulting

🏥 Healthcare

⚖️ Legal

Consulting • Healthcare • Legal

CeriFi is a company focused on professional education and training across various fields, including financial planning, tax and accounting, insurance, financial crimes, and legal education. With brands such as West LegalEdcenter, CheckPoint Learning, Bionic Turtle, Mark Meldrum Financial Planning, Dalton Education, and others under its umbrella, CeriFi offers continuing education and certification programs. The company emphasizes tech and innovation to enhance its educational platforms and services.

📋 Description

• Own day-to-day management of CeriFi's website properties, including page builds, content updates, and navigation changes within our CMS (Builder.io) • Partner with Marketing, Creative, and Engineering to scope, prioritize, and ship website initiatives • Maintain site health, quality, and consistency across CeriFi's multi-brand portfolio, ensuring every property reflects our design and content standards • Serve as the primary point of contact for website requests, triaging and sequencing work against business priority • Build and run a structured A/B and multivariate testing program (VWO or similar) across priority pages and funnels • Identify and prioritize CRO opportunities using site analytics, funnel data, and user behavior insights • Own conversion performance across key journeys, from landing pages through checkout, including mobile above-the-fold experience, content-to-conversion balance, and findability/navigation • Partner with Paid/Digital and Creative teams to align landing page experiences with campaign intent and messaging • Report on test results, site performance, and CRO impact against revenue and pipeline goals • Work closely with Marketing leadership and Digital Marketing team to translate business priorities into a prioritized website roadmap • Partner with Engineering when necessary to plan and sequence site work within capacity constraints, and with Legal on any changes with compliance implications • Collaborate with Creative on page design, content structure, and brand consistency • Support new brand, product, and campaign launches with timely, well-executed site

🎯 Requirements

• 4+ years of experience in website management, digital marketing, ecommerce, or conversion rate optimization • Hands-on experience with a modern CMS (Builder.io experience a strong plus) and A/B testing platforms (VWO, Optimizely, or similar) • Strong working knowledge of web analytics tools (GA4 or similar) and the ability to translate data into a prioritized action plan • Experience working within a multi-site or multi-brand portfolio a plus • Comfortable operating with limited engineering resources - someone who can prioritize ruthlessly and drive impact without a large dev team • Detail-oriented and organized, with the ability to manage multiple concurrent site workstreams • A collaborative, low-ego approach - you'll work daily across Marketing, Creative, Engineering, and Legal • An execution mindset: you move fast, test and iterate, and let data guide decisions.

🏖️ Benefits

• Flexible work arrangements