Senior Conversion Rate Optimization, CRO Strategist

🔥 0 minutes ago

⛰️ Colorado, Connecticut, +16 more states – Remote

⛰️ Colorado – Remote 🦌 Connecticut – Remote 🏛️ District of Columbia – Remote 🐊 Florida – Remote 🌽 Illinois – Remote 🌪️ Kansas – Remote 🏖️ New Jersey – Remote 🗽 New York – Remote 🌲 North Carolina – Remote 🌪️ Oklahoma – Remote 🦀 Maryland – Remote 🍂 Massachusetts – Remote 🚗 Michigan – Remote 🎸 Mississippi – Remote 🏰 Missouri – Remote 🔔 Pennsylvania – Remote 🤠 Texas – Remote ⚔️ Virginia – Remote

💵 $90k - $120k / year

⏰ Full Time

🟠 Senior

📊 Conversion Rate Optimizer (CRO)

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Simplistic

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2013

🤝 B2B

🛍️ eCommerce

🏢 Enterprise

B2B • eCommerce • Enterprise

Simplistic is a Shopify-focused digital agency and Shopify Plus Platinum Partner that helps brands design, build, launch, and optimize eCommerce stores. They provide end-to-end services including UI/UX and theme development, technical discovery and site architecture, third-party app strategy and ERP integration, store setup and data migration, technical SEO, privacy/data and accessibility compliance, CRO and A/B testing, analytics, and email/SMS marketing (Klaviyo partner). Simplistic works with DTC and B2B/wholesale merchants and offers outsourced site management and growth services to maximize revenue on Shopify/Shopify Plus.

📋 Description

• Own the CRO testing roadmap and prioritization framework across multiple client accounts • Mentor and provide QA/feedback on junior strategists' test hypotheses and heuristic analyses • Translate CRO test results into business impact narratives (revenue, conversion lift, LTV) for client and internal stakeholders • Contribute to the evolution of internal CRO methodologies, frameworks, and best practices • Conduct new business audits to identify growth opportunities and inform strategic recommendations • Continuously monitor eCommerce trends and create meaningful case studies based on obtained learnings • Support new business scoping efforts, including defining project needs and deliverables • Provide sales support to help drive new business development and client acquisition • Assist leadership with monthly company syncs, including populating decks and presenting updates to the broader team • Collaborate with clients to understand their design goals and develop strategies to achieve them • Complete heuristic analyses of website designs • Conduct competitive research of direct and indirect competitors to motivate A/B tests • Design and hypothesize CRO tests, focusing on opportunities to test higher-performing visual assets, copy, and layout of content sections on Shopify eCommerce websites • Create and present client-facing presentations to inspire website optimizations • Analyze top-funnel (i.e., marketing, Landing Page, etc.) content to identify areas for improvement and to streamline high-converting content throughout the website experience • Make ongoing recommendations for improvement to Shopify website experiences

🎯 Requirements

• 5+ years of experience at Shopify Plus Agency(ies), serving 8+ clients simultaneously • Expert-level knowledge on the Shopify Plus Ecosystem • Strong familiarity with Google Analytics 4, Google Tag Manager, and other supplementary analytics tools • Expert-level knowledge on website design, best practices and eCommerce trends • Proven experience in conversion rate optimization • Proficiency in A/B and multivariate testing methodologies • Strong communication and collaboration skills, with the ability to work effectively with both technical and non-technical stakeholders.

🏖️ Benefits

• Equal employment opportunity • Transparency in compensation