Bilingual Marketing Campaigns Manager, Mandarin, English

🔥 1 hour ago

🇺🇸 United States – Remote

💵 $85k - $135k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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Chowbus

WebsiteLinkedInAll Job Openings

201 - 500 employees

🍽️ Food & Beverage

📦 Logistics

💼 Consulting

💰 $30M Venture Round on 2020-09

Food & Beverage • Logistics • Consulting

Chowbus is a company that provides an all-in-one point-of-sale (POS) system designed specifically for restaurants. Their system is aimed at enhancing efficiency and increasing sales, with features such as loyalty programs, table reservations, online ordering, and QR code ordering. Chowbus POS integrates with over 45 third-party delivery providers and offers solutions like kiosk and handheld devices for seamless payment processing. They are also the exclusive distributor of Pudu Technology's Rutech Robot in North America. Chowbus is dedicated to supporting restaurants with 24/7 customer service and comprehensive solutions that save on labor costs and improve the culinary service experience.

📋 Description

• Plan, launch, and manage Facebook and Meta ad campaigns for lead generation targeting restaurant owners and operators • Test creative, audiences, and offers to improve cost per lead and demo conversion • Manage budget pacing and bidding strategy across campaigns • Run LinkedIn campaigns for demand generation and brand awareness • Partner with Sales to align LinkedIn targeting with target account lists and the ideal customer profile • Build and run ABM programs targeting key restaurant groups, multi-unit operators, and enterprise accounts • Coordinate outreach across ads, email, direct mail, or gifting with Sales leadership • Track account engagement and pipeline influence from ABM programs and report results to marketing leadership • Own email marketing strategy, including nurture sequences, newsletters, and promotional campaigns • Build and manage nurture journeys and email automation workflows in Salesforce Marketing Cloud • Segment and personalize email campaigns by lead source, cuisine/industry vertical, and funnel stage • Track, measure, and report campaign performance, optimizing for pipeline and ROI • Partner with Digital Marketing and Product Marketing Managers to maintain consistent messaging and offers • Manage the campaigns calendar and budget across paid social, LinkedIn, ABM, and email

🎯 Requirements

• 6+ years of experience running B2B marketing campaigns across paid social, LinkedIn, ABM, and/or email marketing • Hands-on experience with Meta Ads Manager and LinkedIn Campaign Manager • Experience with ABM platforms such as Demandbase, 6sense, or RollWorks • Experience with email/marketing automation platforms such as Salesforce or HubSpot • Strong analytical skills and comfort reading campaign data in Salesforce and adjusting strategy • Excellent written and verbal communication skills in English • Professional or fluent proficiency in Mandarin Chinese • Bachelor's degree in Marketing, Communications, or a related field, or equivalent work experience • Preferred: experience marketing to restaurant owners, SMBs, or another vertical B2B audience • Preferred: experience with A/B testing and conversion rate optimization • Preferred: experience with a CDP or intent-data tool, such as Clay or Bombora • Preferred: experience planning field events, sponsorships, or in-person activations supporting ABM programs

🏖️ Benefits

• Competitive compensation package • Medical, dental, and vision insurance • 401(k) • 100% employer-paid Short-Term Disability (STD) • 100% employer-paid Life Insurance • 100% employer-paid AD&D Insurance • Company holidays • Birthday off • Paid Parental Leave • Flexible Paid Time Off (PTO) • Employee Assistance Program (EAP)

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