Senior Director, B2B Marketing

🔥 4 minutes ago

🇺🇸 United States – Remote

💵 $202.3k - $238k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

👻 Ghost score 0%

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Fetch

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2013

👥 B2C

📣 Marketing

🔥 Funding within the last year

💰 Later Stage VC on 2026-05

B2C • Marketing

Fetch is a consumer mobile rewards app that lets users scan receipts to earn points that can be redeemed for gift cards and other rewards. The app awards points for everyday purchases (groceries, fuel, meals, games, etc. ), offers in-app games and promotions, and provides a business-facing offering (Fetch for Business) and browser extension. Fetch reports millions of monthly earners, millions of app reviews, and over $1B in rewards redeemed. The service emphasizes easy receipt scanning, point accumulation, and low-effort rewards for shoppers.

📋 Description

• Lead Fetch’s B2B Marketing function and shape go-to-market strategy with brands, agencies, retailers, restaurants and other commercial partners • Develop strategies and programs that create demand, strengthen market position and convert partner interest into commercial growth • Oversee Content & Vertical Marketing, Events & Experiences, and Demand Generation & SMB • Evolve B2B positioning and narrative and develop vertical-specific go-to-market approaches • Own B2B content and thought leadership, including Fetch Finds, industry perspectives, case studies and proprietary insight-driven storytelling • Transform first-party behavioral data, audience research and market intelligence into content and commercial insights • Develop sales enablement, messaging frameworks and marketing collateral • Oversee Fetch-owned experiences, industry conferences, executive gatherings and partner activations • Develop B2B2C experiences and co-marketing programs • Establish event objectives and measurement frameworks • Build scalable demand generation, acquisition, engagement and conversion programs for priority audiences, SMB and Fetch Ads Manager • Define B2B media strategy and investment priorities across paid, owned and partner channels • Partner with Sales and Commercialization on lead management, nurturing, funnel conversion and pipeline outcomes • Establish KPIs and operating rhythms connecting investment to qualified demand, pipeline and commercial growth • Set multi-quarter strategy, investment priorities and operating model for B2B Marketing • Lead and develop a high-performing team, senior talent and scalable organizational capabilities • Advise senior Marketing and commercial leaders on market opportunities, partner needs, competition and investment trade-offs • Collaborate across Brand Experience, Sales, Commercialization, Product and adjacent functions

🎯 Requirements

• 12+ years of progressive experience, including leadership of a meaningful marketing function or portfolio within technology, advertising, commerce or an adjacent industry • Deep understanding of the CPG, retail, advertising and/or commerce landscape • Experience developing B2B positioning, vertical marketing strategies, thought leadership and content programs • Experience building integrated demand generation programs and connecting marketing investment to qualified demand, pipeline and measurable business outcomes • Experience leading event and experiential marketing strategies • Experience translating proprietary data, audience insights and complex product capabilities into commercial narratives, content and sales enablement • Strong business judgment, investment prioritization and budget management experience • Experience building and leading high-performing teams and developing senior talent • Strong executive and client-level communication skills • Ability to operate in ambiguity while delivering measurable results • Must be currently authorized to work in the United States on a full-time basis without current or future employer sponsorship

🏖️ Benefits

• Equity for full-time employees • 401(k) with dollar-for-dollar matching up to 4% of eligible pay • Comprehensive medical, dental, and vision plans, including pet coverage • $10,000 per year in education reimbursement • Employee Resource Groups • Flexible PTO • 9 paid holidays • Year-end week-long break • 14 weeks of fully paid parental leave • 6 additional weeks of paid childbirth recovery leave for birthing parents • Flexible return-to-work schedule • One-time $2,000 Calvin Care Cash incentive for new family members • Flexible work environment • Hardware and software provided for home working

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