Marketing Manager

🔥 1 minute ago

🇺🇸 United States – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

👻 Ghost score 15%

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Smith + Howard

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 1971

💼 Consulting

🏥 Healthcare

🏭 Manufacturing

Consulting • Healthcare • Manufacturing

Smith + Howard is a tax, accounting and advisory firm headquartered in Atlanta with a national reach. The firm provides assurance and audit services, tax planning and compliance (including personal, business, multistate, international, transfer pricing and R&D credits), transaction advisory and financial due diligence, accounting and finance consulting, and internal audit and process automation. Smith + Howard also offers cyber risk management, SOC reporting and ISO 27001 certification services, and serves privately held businesses, nonprofits, national and global companies across industries such as healthcare, manufacturing, real estate and professional services.

📋 Description

• Develop and implement comprehensive marketing strategies aligned with company objectives and OKRs • Conduct market research and competitive analysis to identify trends, customer needs, and opportunities for differentiation and growth • Translate insights into actionable marketing plans balancing short-term wins with long-term brand and business goals • Act as the internal expert on the firm’s services, including offerings, value propositions, differentiators, and client pain points • Translate complex service offerings into clear, compelling messaging • Draft original marketing content, including landing pages, collateral, and campaign messaging • Review and edit agency or vendor deliverables for accuracy, clarity, and service-positioning alignment • Educate internal teams and external partners on communicating the value of the firm’s services • Lead end-to-end marketing campaigns from ideation through execution and optimization • Create scalable playbooks and repeatable frameworks for marketing activation • Drive customer acquisition through targeted demand-generation campaigns and optimized conversion funnels • Strengthen brand positioning and execute growth strategies for new segments, industries, or geographies • Ensure consistent messaging, voice, and visual identity across touchpoints • Align marketing efforts with revenue goals and measurable ROI • Manage priorities toward proactive, strategic initiatives • Encourage experimentation and data-informed testing

🎯 Requirements

• 5+ years of progressive experience in marketing • Strong focus on professional services, consulting, or B2B industries • Ability to translate complex service offerings into compelling marketing strategies and content • Strong writing and editing skills • Experience developing original content and refining outsourced work • Demonstrated success in driving revenue-aligned marketing campaigns and brand growth • Excellent communication and collaboration skills across functions and levels • Passion for staying current on industry best practices, marketing tools, and emerging trends • Ability to establish a high level of credibility with clients • Ability to use positive influence to manage peers and/or individuals higher in rank • Ability to foster strong relationships

🏖️ Benefits

• Competitive pay • Excellent training opportunities • Great benefits • Professional growth and advancement opportunities • Remote work option

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