Marketing Strategist

🔥 4 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

👻 Ghost score 15%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Tallwave

WebsiteLinkedInAll Job Openings

51 - 200 employees

💼 Consulting

📣 Marketing

💰 $1.4M Venture Round on 2017-02

Consulting • Marketing • Digital Experience Design

Tallwave is a digital agency focused on driving business growth through data-driven marketing strategies and digital experience design. The company works with clients to build and execute omnichannel acquisition campaigns, design digital products and services, and unlock the power of data to drive business strategy and performance. Tallwave specializes in integrated digital marketing, data strategy and analytics, and digital experience design. The agency aims to help clients achieve their most ambitious goals by providing services such as SEO, social media marketing, email marketing, website design, and user research. Their clientele includes recognizable brands such as PayPal and Banner Health, and they are known for their dedication and creativity in delivering high-value outcomes.

📋 Description

• Diagnose growth constraints using business and marketing signals • Develop positioning, messaging hierarchy, audience strategy, and frameworks based on competitive, customer, and market research • Conduct and synthesize buyer and customer research, including interviews, win/loss analysis, review analysis, sales-call mining, surveys, and behavioral data • Translate research and data into audience segments, customer needs, jobs-to-be-done, and actionable marketing opportunities • Map customer journeys using behavioral, CRM, web, commerce, and marketing data • Identify opportunities to improve conversion and customer experience • Partner with product designers and marketing engineers to improve digital experiences • Translate positioning and strategy into integrated message and content architecture across owned, earned, retailer, paid, and sales-enablement surfaces • Develop integrated marketing plans spanning brand, demand generation, content, paid media, SEO/AI visibility, conversion, and customer experience • Build business cases and prioritize marketing investments using financial and performance metrics • Develop channel recommendations across Meta, Google, YouTube, CTV, retail media, LinkedIn, ABM, review sites, and other relevant channels • Incorporate AI search visibility, generative AI, and AI-assisted research into strategy • Develop measurement plans connecting marketing activity to business outcomes • Evaluate performance, identify learning, and recommend optimization • Build strategic recommendations and present them to clients and internal stakeholders • Contribute to engagement delivery from strategy through execution, including workplans, resourcing, timelines, budgets, and quality • Facilitate working sessions across marketing, sales, product, creative, digital, and agency partners • Collaborate with the Marketing Engineer on automation, AI Visibility, experimentation, analytics, and technical implementation • Use Claude, ChatGPT, and similar AI tools for research, synthesis, analysis, ideation, and strategic development • Identify the next problem worth solving before the client asks

🎯 Requirements

• 3–5 years of experience in marketing strategy, growth marketing, digital strategy, integrated marketing, agency strategy, or a related discipline • Experience developing multi-channel marketing strategies connecting audience, positioning, messaging, channels, content, experience, and measurement • Demonstrated work across more than one growth model, including consumer and B2B or direct and retail • Ability to turn ambiguous business problems into structured hypotheses, research questions, recommendations, and actionable plans • Experience developing positioning, messaging, campaign strategy, customer journeys, or integrated marketing plans • Strong analytical skills and comfort working with GA4, CRM platforms, marketing automation platforms, research tools, or business intelligence sources • Working knowledge of paid media, SEO, content, CRM/lifecycle marketing, conversion optimization, and major marketing channels • Strong understanding of how modern buyers discover, evaluate, and choose brands across search, social, AI assistants, marketplaces, websites, and digital experiences • Experience collaborating with designers, developers, marketers, account/project managers, and client stakeholders • Strong writing and presentation skills • Legally authorized to work in the United States • Must be living in the 48 contiguous U.S. states, Alaska, or Hawai'i • Must not require visa sponsorship • Familiarity with AI search visibility is a nice-to-have • Daily working use of Claude or similar tools is a nice-to-have

🏖️ Benefits

• Comprehensive Medical, Dental, Vision, Life, and 401(k) plans • Employer-paid short-term disability • Employer-paid long-term disability plans • Employer-paid life insurance • Remote work and office hours flexibility • Generous PTO policy • Career growth and professional opportunities • Leadership development opportunities • Recognition and celebration of individual and team contributions • Diverse, inclusive, and supportive work environment • Some travel may be required

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