Lifecycle Marketing Manager

Job not on LinkedIn

🔥 3 hours ago

🇺🇸 United States – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

👻 Ghost score 12%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Sword Health

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2015

🏥 Healthcare

💼 Consulting

📦 Logistics

Healthcare • Consulting • Logistics

Sword Health is a digital health company that combines artificial intelligence with clinical expertise to provide world-class care for muscle, joint, and pelvic health conditions. By offering digital physical therapy and AI-driven care, Sword helps individuals recover from physical ailments from the comfort of their own home, avoiding surgeries and reducing the need for medications. The company provides employers, health plans, and individuals with personalized treatment plans that are cost-effective and have proven outcomes in pain reduction and improved productivity. Sword Health is dedicated to expanding access to high-quality care and ensuring health equity across global communities.

📋 Description

• Design, build, deploy, and maintain automated lifecycle campaigns across Email, Push Notifications, and In-App Messages using CRM platforms such as Braze or Iterable • Optimize user journeys and campaigns from onboarding through active engagement, reactivation, and winback • Use AI/LLM tools to streamline briefs, copy variants, QA, reporting, and personalization • Design and execute experiments involving subject lines, send times, content, and channel mix • Track and report lifecycle KPIs including Open Rates, CTR, Conversion Rate, Unsubscribe Rates, Churn, and Winbacks • Share actionable insights with the broader team • Collaborate with User Acquisition, Product Marketing, Brand Marketing, Partnerships, and Customer Success on an integrated marketing/promotional calendar • Work with Design, Product, Engineering, and Data to implement events and attributes in Braze for triggering and personalization • Support partnership efforts and ad hoc campaigns • Act as the voice of the customer throughout the lifecycle to drive engagement and business impact

🎯 Requirements

• 3-5 years of experience in lifecycle marketing, CRM, or retention marketing, ideally within Consumer Tech or Subscription services • Hands-on experience building automated workflows in CRM platforms (e.g. Braze, Iterable) • Hands-on experience using AI/LLM tools in day-to-day work, with examples of saving time or improving results • Strong analytical skills, including pulling cohorts, reading results, and turning results into next steps • Experience with a BI tool (Looker, Tableau, Amplitude, Mixpanel) • Basic understanding of HTML/CSS for email template troubleshooting • Understanding of data structures, APIs, and event-based triggering • Strong attention to detail and QA discipline across multiple concurrent campaigns • Highly organized self-starter capable of managing multiple campaigns simultaneously while maintaining strict quality control • AI proficiency at least Level 1 (Explorer); expected level varies by role seniority • Nice to have: Strong copywriting and editing • Nice to have: Experience with AI-driven personalization or predictive CRM features, such as Braze Intelligence • Nice to have: Experience with partnership or B2B2C campaigns

🏖️ Benefits

• Sword offers additional benefits beyond total compensation • Country-specific benefits may vary and will be detailed separately

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