Senior Director, Marketing Analytics

🔥 5 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

🎯 Chief Marketing Officer (CMO)

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Cinch Home Services

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 1978

🛡️ Insurance

👥 B2C

🏠 Real Estate

Insurance • B2C • Real Estate

Cinch Home Services is a national home warranty provider that sells repair and replacement service contracts for homeowners, covering appliances and major home systems such as heating, cooling, electrical, plumbing, kitchen and laundry appliances. Founded in 1978, the company offers multiple plan tiers (repair-only, repair + replace, and premier), a nationwide network of vetted service providers, 24/7 claims support, a 180-day workmanship guarantee, and benefits like deductible reimbursement and coverage for outside lines and permit-related expenses.

📋 Description

• Report to the Chief Data & Analytics Officer • Deliver business priorities through testing and measurement, insights, and advanced analytics • Work in a highly matrixed manner with Marketing and Product leaders • Serve as the primary interface for Data & Analytics shared goals with Marketing and Product • Contribute to budget delivery, shared business priorities, and strategy • Support Learning Agenda development and shape the Company’s data and AI strategies and technology roadmap • Build data-driven strategy, insights, and recommendations aligned with business priorities • Lead learning agendas, test-and-learn setups, performance measurement, and so-what conclusions • Oversee analyst direct reports and guide data scientists, BI and data engineers, and PMO leaders through discovery, development, prototyping, and scaling initiatives • Integrate data collection, data quality, and advanced analytics output into applications • Apply data mining techniques to uncover actionable business insights • Establish data governance processes and policies • Ensure and improve data integrity, accuracy, and quality • Oversee machine learning model development with the data science team • Partner with Technology, data engineering, data science, and business intelligence teams to build scalable data infrastructure supporting AI readiness • Identify and utilize third-party data sources to enhance analytics • Lead executive-level presentations and strategy discussions • Perform other duties as assigned

🎯 Requirements

• Bachelor’s degree in computer science, Economics, Information Systems, Statistics, Operations Research, Applied Math, or another related field or equivalent work experience • MBA or Masters, Applied Data Analytics preferred but not required • 7+ years of experience using analytics and statistical methods to deliver business value in Marketing and Sales, preferably with some time spent in subscription-based companies, agency or consulting • 7+ years of experience managing the development of learning agendas and measurement protocol • 5+ years of experience in data science, data analytics, web analytics, and marketing analytics • Expert experience with SQL and Python • Experience managing data scientists through development, deployment and operationalization of statistical models in a production environment • Strong influencing and written/oral storytelling capability with proven experience working directly with business leaders • A positive, collaborative attitude and hands-on style, with experience working in a fast-paced environment • Ability to evaluate processes and drive continuous improvement