Senior Global Marketing Director

🔥 14 minutes ago

❄️ Minnesota – Remote

❄️ Minnesota – Remote

💵 $190k - $250k / year

⏰ Full Time

🟠 Senior

🎯 Chief Marketing Officer (CMO)

👻 Ghost score 0%

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Zinpro Corporation

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 1971

🌾 Agriculture

🤝 B2B

Agriculture • B2B

Zinpro is a company that develops and supplies performance trace minerals, nutrition supplements and related products and services to improve animal health, wellbeing and productivity across multiple livestock and companion species. With more than 50 years of research and hundreds of peer‑reviewed studies, Zinpro offers a broad product portfolio (e. g. , Zinpro Performance Minerals, Availa, IsoFerm), technical services and digital tools (BlueBox, H20 Water Analysis Program, digital dermatitis tools) aimed at producers in dairy, beef, poultry, swine, aquaculture, equine and companion animal markets. The company emphasizes R&D, sustainability and producer partnerships to optimize production outcomes.

📋 Description

• Lead the development and stewardship of the Zinpro brand globally • Ensure consistent positioning, messaging and market presence across regions and customer touchpoints • Strengthen Zinpro’s reputation through strategic communication, thought leadership, customer engagement and market influence • Lead customer insights, segmentation strategies and market intelligence to guide business decisions and innovation priorities • Champion customer experience across marketing touchpoints • Oversee Zinpro’s global social media strategy and content ecosystem • Develop and execute growth strategies that expand market opportunities and strengthen competitive positioning • Collaborate with Sales, R&D, Technical Services and Business Leadership to commercialize innovation opportunities • Lead strategic planning and align marketing priorities with corporate growth objectives • Conduct market assessments and identify portfolio optimization, innovation and market expansion opportunities • Partner on global go-to-market strategies and commercialization plans for new products, services and customer solutions • Evaluate emerging technologies, including artificial intelligence and analytics, to improve engagement, performance, efficiency and decision-making • Foster innovation, experimentation, learning and continuous improvement across the marketing organization • Establish and monitor KPIs for marketing effectiveness, brand health, customer engagement, commercial impact and return on marketing investment • Lead and inspire a global marketing team • Develop, coach and retain a high-performing global marketing team • Influence enterprise priorities through communication, business acumen and collaborative leadership • Promote alignment across global, regional and functional teams • Provide strategic leadership for global employee communications

🎯 Requirements

• Bachelor’s degree in marketing, business administration, animal science or related field • Minimum 12 years of progressive experience in marketing, business strategy, commercialization, brand management, or business leadership roles • Demonstrated success leading global marketing organizations and driving business growth through strategic planning and execution • Proven experience building brands, developing growth strategies and leading innovation initiatives that deliver measurable business results • Experience partnering with executive leadership to develop and execute long-term business strategies • Strong track record of developing high-performing teams and marketing capabilities • Experience working across global markets and leading cross-functional collaboration in complex business environments • Experience developing thought leadership and reputation building programs in global markets • Demonstrated success leading strategic initiatives from concept through execution and delivering measurable business results • Experience leading organizational change, capability development, or business transformation initiatives • Familiarity with emerging artificial intelligence technologies and their application in marketing strategy, customer engagement, content development, market intelligence and performance optimization • Ability to work remotely within Zinpro’s global footprint • Ability to travel approximately 25% • Preferred: Master’s degree in business administration, marketing, animal science or related field • Preferred experience in animal nutrition, livestock production, animal health, agriculture, food production, or related industries • Preferred experience leading organizations through significant transformation, growth, market expansion, or business integration initiatives • Preferred experience leveraging data, analytics, marketing technology platforms, AI-enabled tools or digital marketing capabilities

🏖️ Benefits

• 100% employer-paid healthcare • Generous paid time off • Education assistance • Retirement planning • 401(k) • Disability insurance • Long-term care insurance • Travel assistance • Fitness reimbursement • Gift matching • Bonus eligibility