Senior Director of Marketing

Job not on LinkedIn

🔥 12 hours ago

🤠 Texas – Remote

🤠 Texas – Remote

⏰ Full Time

🟠 Senior

🎯 Chief Marketing Officer (CMO)

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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EBG

WebsiteLinkedInAll Job Openings

201 - 500 employees

🍽️ Food & Beverage

🏥 Healthcare

🏨 Hospitality

Food & Beverage • Healthcare • Hospitality

EBG is one of the fastest growing e-commerce companies in the country that specializes in travel and entertainment, also offering other retail products and services, voluntary benefits, and insurance. As an e-commerce solutions provider, EBG amplifies its network effect to unlock the good life for its members and partners. Operating a network of employer and membership-based platforms, EBG provides leading brands with incremental distribution opportunities through its various platforms such as TicketsatWork, Plum Benefits, Working Advantage, Beneplace, and MemberDeals.

📋 Description

• Own overall marketing strategy and annual planning aligned with company revenue, budgets, and growth objectives • Manage marketing P&L and budget allocation across paid, owned, and earned channels • Drive data-driven decision-making through marketing attribution, customer analytics, and performance modeling • Present marketing performance, insights, and strategic recommendations to stakeholders • Identify and execute strategic growth opportunities across channels, partnerships, activations, and customer segments • Own customer acquisition strategy across paid media, SEO, email, SMS, and other channels • Create content briefs and optimize storytelling, community growth, and campaign performance • Drive continual SEO and AI content optimization • Manage paid media budgets and optimize spend based on channel performance and attribution modeling • Manage creator and influencer programs, including partner identification, contract negotiation, campaign briefs, and performance tracking • Develop marketing partnerships with Walt Disney World, Disneyland, Universal Orlando, and other theme park partners • Negotiate marketing collaborations, content partnerships, and joint promotional opportunities • Serve as business lead and creator liaison at 6–8 creator activations annually, including travel to California and Florida • Explore and implement AI-driven tools for content production, campaign performance, and customer engagement • Lead, mentor, and develop the marketing organization • Manage agency, freelancer, and strategic creator partner relationships • Establish team goals, KPIs, and accountability frameworks; conduct performance reviews and development planning • Foster experimentation, data-driven decision-making, continuous improvement, and customer focus • Oversee brand strategy and content roadmap for Undercover Tourist • Craft differentiated messaging and positioning and conduct competitive analysis • Ensure brand consistency and customer experience across web, email, social, paid, events, and partner channels • Own the marketing technology stack, including content administration, SMS, GA4, attribution, automation, and AI-powered tools • Evaluate and adopt martech solutions to improve efficiency and campaign performance

🎯 Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field required; MBA or advanced degree preferred • 8+ years of progressive marketing leadership experience • Demonstrated success owning marketing strategy, budget, and P&L in a direct-to-consumer and e-commerce environment • Performance marketing expertise across paid social (Meta, TikTok, YouTube), SEO, email, and SMS • Hands-on experience managing large-scale media budgets and optimizing for CPA and ROAS • Experience building and managing creator and influencer programs, including partner identification, contract negotiation, campaign management, and ROI measurement • Strong brand and content strategy skills • Ability to lead, develop, and inspire marketing teams • Experience managing co-op marketing partnerships and negotiating joint promotional opportunities • Advanced analytical capability with marketing attribution modeling, GA4, customer analytics, and performance reporting • Entrepreneurial mindset and ability to think strategically and execute tactically • Strong executive presence and communication skills • Passion for travel and family experiences; enthusiasm for theme parks • Strong preference to physically be in Austin, TX

🏖️ Benefits

• Medical, Dental & Vision • 401k Match • Short Term Disability, Long Term Disability (Company Paid) • Company Paid Basic Life and AD&D • Additional Voluntary Benefits • Flexible Work Arrangements • 3 Weeks of PTO + 5 Personal Days • Paid Holiday Break from Christmas to New Year • Paid Holidays • Fitness Centers (location dependent) • Annual Day of Giving • $1000 per year in Tickets-At-Work gift cards for full-time employees