Senior Director of Marketing

Job not on LinkedIn

🕒 September 10

🦞 Maine – Remote

🦞 Maine – Remote

💵 $160k - $200k / year

⏰ Full Time

🟠 Senior

🎯 Chief Marketing Officer (CMO)

👻 Ghost score 9%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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VETRO, Inc.

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2016

💼 Consulting

📦 Logistics

🏗️ Construction

Consulting • Logistics • Construction

VETRO, Inc. is a company that specializes in fiber network management solutions. Their flagship product, FiberMap, is a cloud-native platform designed for planning, designing, building, and operating fiber networks. VETRO's services streamline GIS planning and provide real-time data management for customers such as electric cooperatives, engineering firms, ISPs, and various public sector organizations, enhancing efficiency throughout the fiber network lifecycle.

📋 Description

• Lead marketing for VETRO, a vertical SaaS business serving telecom operators and broadband organizations • Manage a small, high-impact internal team and build an AI-enabled marketing engine • Build a focused demand engine that creates qualified pipeline within the defined ICP • Develop targeted account-based programs for priority prospects • Partner with Sales and Account Management to improve engagement, conversion, and pipeline • Use AI and automation to scale research, personalization, campaigns, and optimization • Drive customer adoption, expansion, cross-sell, and advocacy • Identify and activate customer growth opportunities based on customer needs, product usage, and expansion potential • Own product positioning, messaging, competitive differentiation, and go-to-market for the fiber management platform • Translate complex capabilities into compelling outcomes for telecom operators • Equip Sales, Account Management, and Customer teams with stories, use cases, and tools • Build differentiated brand positioning and market presence in telecom • Strengthen the company voice across digital, content, thought leadership, events, and industry channels • Build, test, and deploy AI agents and workflows personally • Connect AI with CRM, marketing automation, customer data, product information, and other systems • Establish human review and quality controls for AI-generated work • Teach marketing and other GTM functions to work effectively in an AI-enabled environment • Measure AI productivity and business impact • Selectively manage agencies and outside specialists for differentiated expertise or leverage

🎯 Requirements

• 8+ years of B2B marketing experience with meaningful leadership responsibility • Experience in vertical SaaS, telecom, broadband, infrastructure, GIS, network management, or another complex technical market strongly preferred • Demonstrated ability to generate pipeline within a clearly defined enterprise or mid-market ICP • Meaningful experience with customer marketing and expansion, not solely net-new acquisition • Strong product marketing capabilities for sophisticated SaaS or technology platforms • Strong positioning, messaging, storytelling, and writing skills • Experience leading a lean internal team while effectively managing agencies, contractors, and specialist partners • Strong financial judgment around marketing investment and demonstrated willingness to stop spending on activities that do not produce results • Highly analytical and comfortable being measured against pipeline, expansion, adoption, conversion, and revenue • A true player-coach who is as comfortable building something personally as they are setting strategy and leading others • Ability to build AI agents that perform meaningful marketing work with limited human intervention • Ability to create agentic workflows for research, campaign development, content production, competitive intelligence, customer insights, personalization, reporting, and analysis • Ability to connect AI capabilities with CRM, marketing automation, customer data, product information, and other systems • Ability to establish human review and quality controls for AI-generated work • Experience experimenting with emerging AI capabilities and translating successful experiments into scalable workflows • Ability to teach marketing and GTM teams to operate effectively in an AI-enabled environment • Ability to measure productivity and business impact created by AI

🏖️ Benefits

• Comprehensive benefits package, including health insurance • Retirement plans with 401K match • Remote work stipend • Learning & Development fund • Flexible vacation and PTO • Professional development opportunities • Career growth within an innovative and rapidly growing company • Flexible work arrangements with a remote-first approach • Competitive compensation package commensurate with experience