Fractional CMO – Marketing Strategy

🔥 17 hours ago

🌵 Arizona, Colorado, +11 more states – Remote

🌵 Arizona – Remote ⛰️ Colorado – Remote 🐊 Florida – Remote 🌽 Illinois – Remote 🏖️ New Jersey – Remote 🗽 New York – Remote 🌲 North Carolina – Remote 🦀 Maryland – Remote 🚗 Michigan – Remote 🔔 Pennsylvania – Remote 🤠 Texas – Remote ⚔️ Virginia – Remote ☕ Washington – Remote

💵 $110k / year

⏰ Full Time

🟠 Senior

🔴 Lead

🎯 Chief Marketing Officer (CMO)

👻 Ghost score 0%

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How To MANAGE a Small Law Firm

WebsiteLinkedInAll Job Openings

51 - 200 employees

⚖️ Legal

📣 Marketing

💼 Consulting

Legal • Marketing • Consulting

How To MANAGE a Small Law Firm is a company that specializes in helping solo and small law firm owners transform their practices into profitable and scalable businesses. They offer a variety of resources and coaching programs designed to assist lawyers in growing their firms, improving cash flow, and adopting effective business management strategies. The company provides guidance on marketing, hiring, operations management, and financial planning, with the goal of helping law firm owners achieve a better work-life balance and financial success.

📋 Description

• Define, refine, and elevate each law firm's brand strategy and positioning • Build high-performing marketing campaigns • Optimize digital and traditional marketing channels • Implement scalable marketing systems and compliant workflows • Use KPIs and analytics to measure results and guide decisions • Optimize campaigns to improve measurable ROI • Coach and mentor law firm owners and internal marketing teams • Improve client skills, processes, and accountability • Build trusted, long-term relationships with business owners • Serve as the marketing partner for a portfolio of growing law firms • Help law firm owners build brands, generate predictable leads, and scale with intention

🎯 Requirements

• 12+ years of senior marketing leadership experience • Sustained experience advising or leading marketing for small to mid-sized businesses with roughly $5M–$30M+ in revenue • Direct, concurrent experience managing 2+ client relationships simultaneously for a year or more • Experience as a CMO, Fractional CMO, Outsourced CMO, Marketing Advisor, or in a similar multi-client marketing leadership role • Experience partnering directly with founders or business owners • Proven ability to translate marketing analytics into actionable strategy • Skilled at coaching and mentoring non-marketing executives and teams • Comfortable with hands-on execution and implementing compliant, scalable workflows • Bachelor's degree or equivalent professional leadership experience • Applicants must reside in AZ, CO, FL, GA, IL, MD, MI, NC, NJ, NY, PA, TX, VA, or WA • Must be authorized to work in the U.S. without sponsorship • Legal industry experience is not required; willingness to learn law-firm advertising and bar-compliance rules • Experience in service-based industries and helping organizations scale beyond founder dependence is advantageous

🏖️ Benefits

• Performance compensation • Medical, dental, and vision insurance (75% employer-paid) • Company-paid short- and long-term disability • 401(k) with company match • Unlimited PTO • Paid Thanksgiving-week shutdown • One additional mandatory paid week off • Employee Assistance Program (EAP) • Pet insurance • Legal insurance • Professional and executive leadership development • Full-time W-2 employment • 100% remote work • Built-in team, systems, support staff, and client portfolio