Director of Marketing

Job not on LinkedIn

🔥 3 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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CoEnterprise

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2010

💼 Consulting

📦 Logistics

🏭 Manufacturing

Consulting • Logistics • Manufacturing

CoEnterprise is a technology company that provides supply chain visibility, B2B/EDI integration, managed file transfer (MFT), and enterprise data analytics software and services. They offer Syncrofy, a platform for real-time order lifecycle and EDI visibility, alongside managed EDI services, IBM Sterling integration expertise, and analytics solutions including Tableau migrations, data governance, and cost optimization for cloud data platforms. CoEnterprise focuses on helping large organizations streamline B2B integrations, improve supply chain and EDI operations, and derive actionable insights from their data with secure, scalable solutions.

📋 Description

• Develop and execute the overall marketing and demand-generation strategy for Syncrofy and Managed Services • Build and manage programs across ABM, paid search/social, SEO, email, content, webinars, events, nurture campaigns, and other channels • Define target accounts, industries, buyer personas, and buying committees • Develop campaigns and messaging that generate qualified enterprise and mid-market leads converting to closed-won sales opportunities • Build and optimize lead-generation, nurturing, scoring, and conversion programs • Partner closely with Sales to align marketing campaigns with revenue and pipeline objectives • Develop content including case studies, whitepapers, webinars, solution briefs, industry content, and thought leadership • Drive digital marketing, website conversion, SEO, paid advertising, and social programs • Develop targeted marketing programs for the Managed Services business • Build Syncrofy's market presence around supply-chain visibility, EDI managed services, order lifecycle optimization, and operational intelligence • Own marketing analytics, attribution, reporting, and the marketing technology stack • Identify, evaluate, and manage outside agencies, freelancers, and vendors when appropriate • Continuously test, measure, and optimize marketing programs based on pipeline and ROI • Establish and own the company's marketing processes, priorities, and roadmap • Plan, organize, and lead Syncrofy and EDI Managed Services industry trade shows that generate leads and convert to closed-won sales opportunities

🎯 Requirements

• 8+ years of B2B marketing experience, with significant demand-generation responsibility • Highly motivated, results-driven marketing leader who takes initiative • Proven track record of generating qualified sales pipeline and revenue that converts to a high percentage of closed-won sales opportunities • Experience marketing complex B2B products or services with multi-person buying processes • Strong experience with ABM, digital marketing, content, email, paid media, and marketing automation • Strong understanding of the B2B sales funnel and Marketing/Sales alignment • Data-driven approach with the ability to connect marketing activity to pipeline and revenue • Excellent communication and content-development skills • Comfortable operating as a one-person marketing department, setting strategy while personally executing • Highly entrepreneurial, self-directed, and comfortable working with significant autonomy • Experience in one or more of: B2B SaaS, enterprise software, supply chain, EDI managed services, B2B integration, supply-chain visibility, managed services, IT services, supply chain and logistics technology, retail, CPG, or distribution • Experience marketing complex EDI Managed Services, supply-chain, or enterprise technology solutions is a strong plus