Senior Marketing Director

🔥 15 hours ago

🇺🇸 United States – Remote

💵 $150k - $170k / year

⏰ Full Time

🟠 Senior

🎯 Chief Marketing Officer (CMO)

👻 Ghost score 1%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Strata Information Group

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 1987

💼 Consulting

🏥 Healthcare

📦 Logistics

Consulting • Healthcare • Logistics

Strata Information Group is a leading provider of comprehensive IT services for higher education institutions. Partnering with over 900 colleges and universities worldwide, SIG specializes in strategic consulting, implementation, and support services across a wide array of technologies. Their expertise includes cloud and SaaS management, ERP and CRM implementation, data services, analytics, and cybersecurity consulting. Strata Information Group also offers customized solutions for student success, enrollment management, and institutional marketing. With deep knowledge of Salesforce and a strong focus on cybersecurity and compliance, SIG positions itself as a vital partner for educational institutions seeking technology-driven transformation and optimization.

📋 Description

• Define and own the company’s comprehensive marketing strategy, operating plan, and budget aligned to pipeline and revenue goals • Lead, motivate, develop, and grow a high-performing marketing team, setting clear goals, accountability structures, and career development paths • Serve as a strategic thought partner to the CRO, CEO, and broader leadership team on go-to-market direction, positioning, and competitive differentiation • Define key metrics to drive results and tune strategy • Operate independently, set direction, make decisions, and drive execution • Build and scale a data-driven demand generation engine generating qualified sales pipeline • Design and execute integrated digital, content, event, social, and partner campaigns • Own the full funnel from awareness through MQL nurturing and Sales handoff • Use Salesforce, Pardot, and other tools for lead flows, campaign attribution, nurture programs, and pipeline reporting • Develop content including white papers, case studies, blog posts, webinars, executive bylines, and video • Cultivate executive thought leadership across industry forums and digital channels • Incorporate AI tools, agents, and automation into marketing workflows, campaigns, and content production • Evaluate and deploy AI-powered platforms for personalization, lead scoring, content generation, and campaign optimization • Establish responsible and effective AI marketing playbooks • Define KPI frameworks, build dashboards, and report on campaign performance, funnel health, and marketing ROI • Optimize spend allocation and channel mix to maximize pipeline ROI • Own brand identity, messaging architecture, and visual standards • Develop LinkedIn social media strategy, including organic content, paid campaigns, employee advocacy, and executive profiles • Manage Glassdoor presence and employer brand narrative • Oversee website, SEO/SEM strategy, and digital presence • Apply LinkedIn Sales Navigator, LinkedIn Ads, and social selling enablement • Own strategy and execution for conferences, trade shows, industry events, and hosted events • Manage sponsorships, speaking submissions, on-site logistics, executive presence, and event ROI

🎯 Requirements

• 10+ years of progressive B2B Technology Services marketing experience, with a strong background in SaaS-aligned technology services firms, IT consulting, managed services, or a closely adjacent space • Demonstrated experience leading the marketing function — or serving as a strong #2 — at a company of 200+ employees • Hands-on proficiency with Salesforce (SFDC), Pardot, and LinkedIn tools; ability to manage integrations, lead routing, campaign attribution, and reporting directly • Proven track record of building pipeline through integrated marketing programs with measurable, data-backed results • Experience setting, tracking, and reporting on a comprehensive KPI framework that ties marketing to revenue outcomes • Strong content marketing and thought leadership background, with experience overseeing content calendars, editorial strategy, and executive communications • Sophisticated understanding of LinkedIn marketing — organic, paid, and employee advocacy — and employer branding platforms such as Glassdoor • Experience managing and mentoring a marketing team, with a track record of developing talent and building strong team cultures • Ability to work independently, set direction without being directed, and maintain accountability to senior leadership in a fast-paced environment • Experience owning conference and event strategy, including budget management, vendor relationships, and post-event ROI analysis • Willing to roll up sleeves and ‘do’ in addition to directing • Great if past Higher Ed Services marketing experience and/or Cybersecurity Services marketing experience

🏖️ Benefits

• Health, Vision, Dental & Life Insurance • Short & Long Term Disability • Paid Parental Leave • 3 Weeks Vacation, Sick Leave & Paid Holidays • 401(K) with a 5% Employer Contribution • Pet Insurance